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- Under what circumstances would manufacturers either set prices that try to maximize profits, or deliberately charge a low price?When people buy new products and register them for warranties and other benefits, product-registration Web sites often ask visitors and purchases to provide their e-mail addresses and other personal information. How could firms use this information to aid their efforts to engage in price discrimination? Through this information what kind of price discrimination could the firms engage in?Explain every option
- What other issues beyond the market and the economy must marketers consider when setting prices?Identify a business opportunity that involves the use of middlemen. Recommend how the business opportunity can be disrupted by bringing producers direct to consumers, especially when the middlemen hardly add value.At its core, marketing is meant to facilitate exchanges. As marketing managers, the most prevalent view we may take of exchange is that of our product for our customers’ money. What other exchanges may occur between marketers and customers?