What specific advantage should the company be focused on to successfully introduce Maria Farina’s into the North American market? (300 words length or less
About Maria Farina Maria Farina established her own women's shoe brand in 2015 in Brazil. The brand's signature converts style codes, such as the delicate heel of her pumps and sandals - her way of connecting shoes with embroidery, the subtle treatment given to noble materials, which vary from pelisse, passing through suede and metallic leather. The brand stands out for its sophisticated crafts, from embroidery techniques, beadwork, crochet, Japanese beads, creative threads and natural fibre. Shoes made with technique and savoir-faire. The mid-heeled and flat sandals are a counterpoint to the collection, designed to participate in more everyday repertoires. “If you look at the shoes, there is a refined embroidery work, but with a balance of compositions and the use of colors, patterns, and technical combination, they are like discreet jewels. We have an exclusive team of artisans, all of them trained here. It is part of our mission to give a new job and generate wealth to these women. It's an art with a function”, says Maria, and this function is to make people dream. The problem: A recent exploratory
1. What specific advantage should the company be focused on to successfully introduce Maria Farina’s into the North American market? (300 words length or less)
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