Nokia was using? * Product extension-communications adaptation Product-communication adaptation Product-communications extension Product adaptation- communications extension Dry soup mixes that have long been popular in Europe are marketed as sauces or dips in the U.S. This is an example of the strategy. * Product-communications extension Dual adaptation Product extension-communications adaptation O Product invention

Nokia was using? * Product extension-communications adaptation Product-communication adaptation Product-communications extension Product adaptation- communications extension Dry soup mixes that have long been popular in Europe are marketed as sauces or dips in the U.S. This is an example of the strategy. * Product-communications extension Dual adaptation Product extension-communications adaptation O Product invention

Principles of Management

OER 2019th Edition

ISBN:9780998625768

Author:OpenStax

Publisher:OpenStax

Chapter16: Managerial Communication

Section: Chapter Questions

Problem 2CTQ: Should the company promise to never again conduct a survey of this sort? Should it go even further...

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true/false 1. The add for the winter Olympics in Beijing 2022 by the company Lululemon was "Team Canada x Lululemon Collection represents the courage, strength, and collaboration required to compete at the highest levels". This add is consistent with persuasive and complementary advertising but not informative advertising. 2. Hastings, Hortacsu and Syverson in 2013 present evidence on how informative advertising shapes competition in a case study of Mexican privatized pension funds. 3. The case study of Heinz ketchup, cited in the textbook, was that of an add that emphasized the "thickness" of its ketchup. It was found empirically to have decreased the price elasticity demand of the product. This advertising effect is consistent with persuasive advertising and not informative advertising.
Which of the following statements is not correct? Select one: a. EFQM was founded by 14 companies. b. EFQM is exclusive to companies. c. EFQM has a European character.
describe the impacts of Covid-19 on consumer behaviors in tourism and hospitality fields and how the tourism/hospitality companies can adapt to these changes. P lease give some examples when you explain. (More than 200 word)
3.Wal-Mart advertises the savings and value of shopping at Wal-Mart because of theirlive better, save money' tagline, This is an example of ____ product positioning. A.attributo/benchtB.price/qualityC.use or applicationD. product user 4.The _____ positioning strategy uses a good or service attribute or benefit to positionthe product in the consumer's mind relative to the products of the competition. A.attribute/ benefitB.price/qualityC.use of applicationD. Product class 6.In determining the feasibility of a particular market segment, a company accessesgovernment census data as well as commercial databases to determine how large the segment may be. This is an example of assessing the _____ of the market segment being consideredA. MeasurebilityB. SubstantiallyC. StabilityD. Actionability
7) Which of the following statements about environmental scanning is true? A) Environmental scanning changes the marketing environment B) Environmental scanning identifies and interprets potential trends C) Environmental scanning focuses primarily on geographical factors D) All of the above statements about environmental scanning are true
Should the company promise to never again conduct a survey of this sort? Should it go even further and explicitly ban research intended to manipulate the responses of its users?
1. What is the name of Pepsi’s most recent entry into the mid-calorie market for cola flavored soft drinks? (a) Pepsi XL, (b) Pepsi Edge, (c) Pepsi Next, (d) Pepsi True
an YED electronic business competitor recenlty went bankrupt and they saw a great potential to expand their stores across the country. They built 200 more stores in the country, from the 5 years data thier global sales were increasing while their global profit was decreasing over the period. Other competitors came into market and were doing great beacuse of low prices they offered for same products, so the YED electronic spended huge money on advertising and on its e-commerce capabilities, which increased its overall costs. So Provide four alternatives with advanatges and disadvantages for each, that how could they have done their business and increased the global profit.
11.The ___________ is the set of controllable variables that the firm use to influence the buyer’s a. All of the answers are correct b. Management Process c. Marketing Mix d. Marketing Strategy 12.Barriers to entry is part of ___________. a. Threats of new entrants b. Market Rivalry c. Competitive Advantage d. All of the answers are correct 13.The ___________ is how much the consumer will pay. a. Product b. Promotion c. Price d. Place 14.___________ describes the unique features of products and services provided to customers that is different from any competitors in the market. a. Selling Features b. Value Proposition c. Unique Product d. None of the answers are correct 15.The ___________ is a customer segment which focuses on a wide range of potential customers. a. Management Strategy b. Mass Market c. Niche Market d. All of the answers are correct 16.___________ is the way you let your customers know about, sell, deliver, and maintain your products and services. a. Marketing Strategy…
0% plagiarism, please write it own your own words. And stop rejecting the question it's not an essay. If you can't solve it's fine just let someone else. Question: identify competitors, Oman cement company, what they are offering. You need to look at products, prices, distribution channels, devices they employ to enhance customer loyalty, brand and design, business model, staff, technology, media activities and advertisement. Competitors which are 1-Raysut cement company 2-Al Wusta cement company
- Assuming BMW wants to learn more about what customers value in a luxury driving experience, and then make decisions based on that research, what kind(s) of market research would you recommend that might improve BMW’s understanding? - BMW is facing the classic quality–quantity–cost trade-off; when it seeks higher-quality information (represented by more questions), fewer responses are received or research costs are higher. Since BMW’s executives all have 25 to 30 years of experience in the automotive market, what would be the advantages and disadvantages of trusting their own experience versus spending more on market research? - When problems develop, like what BMW is experiencing in its research data gathering, a new, often technological solution is developed to address the issue. What might be some innovative ways to approach gaining both statistical significance (through higher response rate) and deeper context (through open-ended qualitative data)?
Twitter EthicsTwitter was created in March of 2006 and launched in July of that year. Since the beginning, it created its so called “Twitter Rules” for monitoring content and behavior. Many users vent out in twitter and in many occasions the comments could be vile, hurtful and disrespectful (Mintz, 2017). Or simply lies that go unverified or uncensored but were issued as if they were statements of truth. Nevertheless, only recently in the second trimester of 2020, twitter decided to become more proactive in applying its rules flagging two of President Trump recent tweets. This was despite of the fact that Pres. Trump has been tweeting as a private citizen since 2009 and produced thousands of tweets as President since 2016. Many has voiced their concerns and disapproval of Twitter selective process of very late intervention and wonder if the ethics of the company are really balanced. In the first flagged tweet Pres. Trump said, without any evidence, that mail-in ballots are fraudulent.…