Inverse demand functions are PA = 10 - QA and PB = 5 - 0.5QB. consumer surplus of smaller demand which is PB. Hence the pro Profit function = 2 x F + (P-MC)*(QA + QB) = 2 x 0.5*(5 - P)*(10 - 2P) + (P-2)*(20 - 3P)

Managerial Economics: Applications, Strategies and Tactics (MindTap Course List)
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Author:James R. McGuigan, R. Charles Moyer, Frederick H.deB. Harris
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Chapter14: Pricing Techniques And Analysis
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In this solution (see image attached), how did they get "0.5*(5 - P)*(10 - 2P)"?

Inverse demand functions are PA = 10 - QA and PB = 5 - 0.5QB. Under a two part tariff, fixed fee is the
consumer surplus of smaller demand which is PB. Hence the profit is given by
Profit function = 2 x F + (P - MC)*(QA + QB)
= 2 x 0.5*(5 - P)*(10 - 2P) + (P-2)*(20 - 3P)
= 50 + 2P^2 - 20P + 20P - 40 - 3P^2 + 6P
= 10 - P^2 + 6P
Profit is maximum when
2P = 6
P* = 3
Hence the price per unit is 3 and is same for A and B. Fees amount is F = 0.5*(5 - 3)*(10 - 2*3) = $4
Profit = 4*2 + (3 - 2)*(20 - 3*3) = $19
Transcribed Image Text:Inverse demand functions are PA = 10 - QA and PB = 5 - 0.5QB. Under a two part tariff, fixed fee is the consumer surplus of smaller demand which is PB. Hence the profit is given by Profit function = 2 x F + (P - MC)*(QA + QB) = 2 x 0.5*(5 - P)*(10 - 2P) + (P-2)*(20 - 3P) = 50 + 2P^2 - 20P + 20P - 40 - 3P^2 + 6P = 10 - P^2 + 6P Profit is maximum when 2P = 6 P* = 3 Hence the price per unit is 3 and is same for A and B. Fees amount is F = 0.5*(5 - 3)*(10 - 2*3) = $4 Profit = 4*2 + (3 - 2)*(20 - 3*3) = $19
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