When McDonalds, an American multinational corporation, entered the Chinese market, it faced many cross-cultural management challenges due to cultural differences. (a) In light of the above statement, explain the cultural differences between China and United States of America using Hofstede’s cultural values model. (b)You have been appointed as the new Regional Manager to oversee McDonalds operations in China. You are aware of the need to deal with cultural differences and to adapt to the Chinese culture. Explain the international strategies that you would implement for McDonalds in China in the management of its: product marketing workforce

When McDonalds, an American multinational corporation, entered the Chinese market, it faced many cross-cultural management challenges due to cultural differences. (a) In light of the above statement, explain the cultural differences between China and United States of America using Hofstede’s cultural values model. (b)You have been appointed as the new Regional Manager to oversee McDonalds operations in China. You are aware of the need to deal with cultural differences and to adapt to the Chinese culture. Explain the international strategies that you would implement for McDonalds in China in the management of its: product marketing workforce

Management, Loose-Leaf Version

13th Edition

ISBN:9781305969308

Author:Richard L. Daft

Publisher:Richard L. Daft

Chapter4: Managing In A Global Environment

Section: Chapter Questions

Problem 13EE

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