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Asked Nov 22, 2019
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CEMEX: Building a Global Latina

What competitive advantages has the company developed during its years of expansion? WHY?

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CEMEX is a multinational cement company. CEMEX has been counting in the world’s top 10 cement industries having headquartered in Mexico, South America. To increase its influence in the international market, CEMEX adopted several policies and strategies. Among these strategies and policies, the acquisition management policy is on the top. With its effective acquisition technique and belief in an innovative technique, CEMEX becomes the largest cement producer in the international market. The bus...

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