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Where do the following fit on the continuum of evaluation for different types of products?
a) Consulting
b) Retailing
c) Fast food
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- Please briefly answer the following: Which firm/product are you examining? What is the product/service produced? I chose McDonald's company.I need help with these two questions 1. A dentist offering children a free cartoon character tooth brush is an example of a (n) A.core product B.expected product C.augmented product D.service benefit _____ are perceived as a higher risk purchase, therefore, consumers are willing to spend a greater amount of time and effort in searching for the right brand. A.Convenience goods B.Preference goods C.Shopping goods D.Specialty goods1). Explain Product Mix Strategies in Detail with Examples?
- f.List THREE (3) brands of each product that are made by domestic firms and THREE (3) products that are made by foreign firms?Which of the following of Fisher's product categories includes toothpaste, laundry detergent, and other products that typically have a very long life cycle? ) Functional products 2) dysfunctional products 3) innovative products 4) bullwhip products 5) value density products.Answer questions 4,5,6 in relation to that product: Questions ( the product chosen cod liver oil) (1) Describe the product that you have chosen (2) Comment on the information provided on the label (3) How does the price of the product compare to the prices of the similar products in the category? (4) Who (which target market) is the product targeted to? (5) What consumer need does the product satisfy? (6) What marketing activities are used to promote the product in the store and nationally?
- Answer the following questions in relation to Nature's Bounty Calcium Magnesium Zinc product: Questions (1) Describe the product that you have chosen (2) Comment on the information provided on the label (3) How does the price of the product compare to the prices of the similar products in the category? (4) Who (which target market) is the product targeted to? (5) What consumer need does the product satisfy? (6) What marketing activities are used to promote the product in the store and nationally?What is the history of the lay's potato chips brand? (How was it created, and how has it grown/developed to what it is today)When XYZ Company began mixing perfume in the manufacturing of their original detergent products, this represented which new product category? A. Addition to a product line B. New Product Development C. New Product Line D. Repositioning
