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as a marketing/ sales person. What brand of car its features will you recommend to a customer
recommend (3) features
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- Question 6 - The first step in the consumer decision making process is to: Recognize a need or desire to be met. Seek out information about a product. Look at all the brands that are available. Talk to others about product features.Which of the following is NOT one of the important dimensions for a company's product mix? Question 14 options: A) Depth B) Consistency C) Width D) LinkageWhich element of the marketing mix tells, influences, or reminds potential customers of a product? Question 4 options: a) Product b) Price c) Promotion d) Place
- Q5) What is "business mean? What is the difference between business and selling? give an example! Explanation it correctly and detailsWhich of the following is not part of a marketing mix? Question 7 options: A) Price B) Place C) Process D) PromotionWhich of the following is NOT a major stage in new product development? Question 7 options: A) Business analysis B) Idea generation C) Test marketing D) Cost estimation
- Brand: Colgate toothpaste 3. What is the most noticeable technical aspect of the brand in terms of design, label, the texture of the contents, etc. that you like the most. Please explain briefly. 4. What features and benefits that the company communicates about this product brand do you like through their promotional efforts? (Identify two promotional efforts only)1. What is important when considering the notion of brand values? Understanding the difference between lengths and ________ A. features B. Quality C. Depth D. Variants E. Service 2. For what is a family brand name used? A. Individual products B. Products aimed at young parents C. All Products D. Products produced by traditional companies that are identified by the founder's family name 3. What is brand equity is: A. Profit remaining after deducting production costs B. Brands which do not harm the environment C. Good value products D. Financial value of a brand based on associated goodwill E. Fair trading 4. Which one of the following is NOT a reason for a company to decide to rebrand a product or service? A. Merger or acquisition B. Market awareness C. Brand familiarity D. Corporate strategy changes E. Legal problemsDirection Multiple Choice 1. This refers to measure of how well customer expectation from a purchased product or service have been met a.Consumer goods b. Satisfaction c.Marketing d. Brand equity 2. This is the appreciation in a brand's value from the point of view of customers. a. Brand equity b. Satisfaction c.Marketing d. Consumer goods 3 These are products whose physical characteristics are so identical, that it would be difficult, it not impossible, to distinguish one purchased from one vendor or another a. Brand equity b. Consumer goods c. Marketing d. Primary Demand 4. It is a form of communicating or promoting the value of a product, service, or brand to the consumers. a Durable b. Primary demand c. Marketing d. Consumer goods 5. This can used in marketing to describe the way in which a service capacity cannot be stored for sale in the future. Services cannot be stored, saved, returned, or resold once they have been used Once rendered to a customer, the service is completely…
- What is the level of difference between the sales and market orientation? Question 4 options: a) No difference b) Small difference c) Moderate difference d) Significant difference1.You are a new brand manager for a product line of Coach purses. You are considering the purchaseof customer data from a company that sells a large variety of women’s products online. In additionto the name, mailing address, and e-mail address of customers, the data provides an approximateestimate of customers’ annual income based on the zip code in which they live, census data, andthe highest level of education achieved. You could use the estimate of annual income to identifylikely purchasers of your high-end purses and use e-mail addresses to send e-mails announcing thenew product line and touting its many features. List the advantages and disadvantages of such amarketing strategy. Would you recommend this means of promotion in this instance? Why or whynot? 2. When asked about Google releasing personal information to law enforcement agencies, Google’sCEO Eric Schmidt told CNBC: “If you have something that you don’t want anyone to know, maybeyou shouldn’t be doing it in the first…An ABC Brand wants the business to thrive, so the marketing team does marketing through Facebook social media. Brand ABC advertises on Facebook as detailed below: - 2,300,000 Facebook Impressions -$4,700 Advertising costs - 1,800 Sales -$11,700 Revenue Based on the information above, calculate the Return on Investment (ROI) of the ABC b rand.