Which category of lifetime product costs are sometimes overemphasized, leading to a failure to fully recognize the total cost of ownership?

Q: What are unsought products? Give an example of an unsoughtproduct, and explain how it might be…

A: Direct selling is the popular and effective promotional method of the company. In this sales…

Q: How might pricing strategies play a pivotal role in product/brand positioning?

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Q: brand image/position

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A: it is a businesses’ promise to its audience of the perceived edges, value, credibleness and…

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Q: What are Functional discounts:?

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Q: how does fixed costs create difficulties in costing units of products

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A: The answer to this question is False.

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Customary Pricing

There are various types of pricing strategies followed in the market. They are psychological pricing, odd pricing, free onboard pricing, customary pricing, prestige pricing, dual pricing, ruling pricing, negotiated pricing, mark up pricing, etc. each one can be explained as follows: 

Multiple Unit Pricing

“Multiple-unit pricing is a practice where a company offers consumers a lower than unit price if a specified number of units are purchased.”