Pretend that your entrepreneurial venture has been making and selling one product for the past five years. Plan to make additional three products. These may be in the same category as the first product or not. What brand extension strategy are you going to adopt? Indicate your reason for your decision.

Pretend that your entrepreneurial venture has been making and selling one product for the past five years. Plan to make additional three products. These may be in the same category as the first product or not. What brand extension strategy are you going to adopt? Indicate your reason for your decision.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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