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- Explain it early and correctly all the subpartsWhat general rules should a retailer know when planning initial markups? Explain why retailers generally express markups as a percentage of selling price.Which of the following is not ever considered a cost of advertising from society's perspective? Decreased government revenue Waste of resources Misleading of vulnerable people Decreased competition
- In order for an ad to be considered deceptive, it must make at least one false statement. Question 9 options: True FalseThe key objective of competitive advertising is to Group of answer choices a)tell people what a product is, what it can do, and where it can be found. b)show a brand's values and history. c)reinforce previous knowledge of a product. d)promote the advantages of one product class over another. e)persuade the target market to select the firm's brand rather than that of a competitor.What mode of entry could a company follow if it has no previous experi-ence in global marketing?
- If advertising makes consumers more aware ofalternative products, it could _________ theelasticity of demand and _________ the markup ofprice over marginal cost.a. increase; increaseb. increase; decreasecorrectly explains all the subpartsCITGO, the petroleum company owned by the Venezuelan government, sells its products throughout the world. Do you anticipate that its market positioning and advertising differ in different countries? Why or why not?
- Advertising is often described as wasteful and useless for consumer. Focusing on what you learned about asymmetric information and price dispersion, is there an economic rationale for advertising? Are there characteristics of certain types of goods that would make advertising information regarding these goods particularly useful to consumer?Abdul Samand (Marketing) Q2Select the correct one : Do both state and federal law protect aganist trademark dilution? A) Only some states have trademark dilution laws, but there is no federal law. B) There is a federal law, but no state law. C) Both federal law and some states have trademark dilution laws. D) Every state has a law against trademark dilution, but there is no federal law. E) Every state has a law against trademark dilution and there is a federal law .
