Which elements contain the highest likelihood of failure, and which require an additional commitment of managerial, monetary, technological, and human resources?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
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Which elements contain the highest likelihood of failure, and which require an additional commitment of managerial, monetary, technological, and human resources?

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