Which of the following is not accurate as concerns the retailers and buyers of action-capture cameras? O Many price-sensitive consumers shopping for their first action-capture camera are inclined to wait to make a purchase until retailers in their area have weekly sales promotions featuring discounted prices. O Each of the four major geographic regions of the world market has 1,250 retailers of action-capture cameras, some of which are multi-store retail chains (50 per region), online electronics retailers (200 per region), and local retail enterprises that sell or rent these cameras (1,000 per region). O People interested in purchasing a wearable action camera in order to record their action adventures for personal viewing and also to share their experiences with others (perhaps on Facebook or other sites) are generally quite aware that there are often big differences in the prices and performance of various camera brands and a big majority do extensive Internet research to educate themselves about the features, performance, and prices of different action-capture camera brands and models. O Retailers typically carry anywhere from 2-4 brands of action-capture cameras and stock only certain models of the brands they do carry but in all four geographic markets there

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which of the following is not accurate as concerns the retailers and buyers of action-capture
cameras?
O Many price-sensitive consumers shopping for their first action-capture camera are inclined
to wait to make a purchase until retailers in their area have weekly sales promotions
featuring discounted prices.
O Each of the four major geographic regions of the world market has 1,250 retailers of
action-capture cameras, some of which are multi-store retail chains (50 per region), online
electronics retailers (200 per region), and local retail enterprises that sell or rent these
cameras (1,000 per region).
People interested in purchasing a wearable action camera in order to record their action
adventures for personal viewing and also to share their experiences with others (perhaps
on Facebook or other sites) are generally quite aware that there are often big differences in
the prices and performance of various camera brands and a big majority do extensive
Internet research to educate themselves about the features, performance, and prices of
different action-capture camera brands and models.
O Retailers typically carry anywhere from 2-4 brands of action-capture cameras and stock
only certain models of the brands they do carry, but in all four geographic markets there
are around 20 "full-line" action camera retailers that stock most all brands and models.
O Many people interested in purchasing a wearable action cameras to record videos of their
activities do Internet research to educate themselves about features, performance, and
prices of the various brands and models.
Transcribed Image Text:Which of the following is not accurate as concerns the retailers and buyers of action-capture cameras? O Many price-sensitive consumers shopping for their first action-capture camera are inclined to wait to make a purchase until retailers in their area have weekly sales promotions featuring discounted prices. O Each of the four major geographic regions of the world market has 1,250 retailers of action-capture cameras, some of which are multi-store retail chains (50 per region), online electronics retailers (200 per region), and local retail enterprises that sell or rent these cameras (1,000 per region). People interested in purchasing a wearable action camera in order to record their action adventures for personal viewing and also to share their experiences with others (perhaps on Facebook or other sites) are generally quite aware that there are often big differences in the prices and performance of various camera brands and a big majority do extensive Internet research to educate themselves about the features, performance, and prices of different action-capture camera brands and models. O Retailers typically carry anywhere from 2-4 brands of action-capture cameras and stock only certain models of the brands they do carry, but in all four geographic markets there are around 20 "full-line" action camera retailers that stock most all brands and models. O Many people interested in purchasing a wearable action cameras to record videos of their activities do Internet research to educate themselves about features, performance, and prices of the various brands and models.
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