Which of the following statements about advertising accuracy and clarity is true according to the Canadian Code of Advertising Standards? Select one: a. Advertisements may contain inaccurate or deceptive claims, but they must not omit relevant information. b. Advertisements must not contain inaccurate or deceptive claims, but they may omit relevant information. c. Advertisements must not contain inaccurate or deceptive claims, and they must not omit relevant information. d. Advertisements must not contain deceptive claims, but they may contain inaccurate claims. Why is it important to provide clear objectives in a performance appraisal program? Select one: a. To improve communication b. To identify individual training needs c. To ensure brokers/agents are aware of the brokerage's expectations d. To evaluate performance for compliance and legality

Which of the following statements about advertising accuracy and clarity is true according to the Canadian Code of Advertising Standards? Select one: a. Advertisements may contain inaccurate or deceptive claims, but they must not omit relevant information. b. Advertisements must not contain inaccurate or deceptive claims, but they may omit relevant information. c. Advertisements must not contain inaccurate or deceptive claims, and they must not omit relevant information. d. Advertisements must not contain deceptive claims, but they may contain inaccurate claims. Why is it important to provide clear objectives in a performance appraisal program? Select one: a. To improve communication b. To identify individual training needs c. To ensure brokers/agents are aware of the brokerage's expectations d. To evaluate performance for compliance and legality

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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4.What distinguishes persuasive advertising from informative advertising? a) Persuasive advertising relies on statistics summarizing customer reviews. b) Persuasive advertising uses facts about the product to convey its excellence. c) Persuasive advertising focuses on emotions and provides few facts about the product. d) Persuasive advertising focuses on brand reputation by frequent reminders of awards won by brand.
A _____ is a general description for the person and/or company that pays for the advertising.A. Media Buyer B. Sponsor C. Trade Specialist D. Advertiser
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20- _________ is useful to clarify the doubts and misunderstanding of the customers. a. Publicity b. Personal selling c. Direct selling d. Advertisement
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34- The paid, non-personal form of the marketing communication that aims to increase retail sales in a short period is called _________ a. Sales promotion b. Personal selling c. Retail advertising d. Public relation
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37 Informative advertising help maintain customer relationships and keep customers thinking about the product. Select one: a. False. b. True.
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Can you please help me identify the grammar errors with this message and what an appropriate buisness letterhead should look like ? March 8, 2023 | Mr. Ernest Pitman, Manager | Luxe Couture | 9 Lincoln Circle | Newton, MASS 02461 | Dear Manager: We agree that advertising in the Yellow Pages is impotent in attracting perspectives customers. We also agree that more advertising we do, the better. Lasted year we consider the possibility of altering our policy on telephone directory advertising. We calculated the cost of placing advertising for each of our 902 stores in all of the telephone directories within one hundred twenty-five miles of each location. It came to a staggering $2.4 million a year! Even for just hose directions in areas served by our stores, the cost was over $1.6 million. Any increase in one areas of our advertising budget, would be at the expense of other areas, including our sponsorship of the Wedding Fair and our successful magazine and television advertising…