Which of the following statements is correctabout TQM?a. Top management must make a strongcommitment to a TQM program by treatingquality improvement as a top priority.b. Employees should be aware of TQMmovement, not necessarily involved in it.c. Managers need to ask for input occasionallyin order to practice TQM.d. The top administration should appear to beinterested in TQM.e. In order for TQM to function effectively, youneed a lot of resources.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which of the following statements is correct
about TQM?
a. Top management must make a strong
commitment to a TQM program by treating
quality improvement as a top priority.
b. Employees should be aware of TQM
movement, not necessarily involved in it.
c. Managers need to ask for input occasionally
in order to practice TQM.
d. The top administration should appear to be
interested in TQM.
e. In order for TQM to function effectively, you
need a lot of resources.

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