Which of these factors matters in the definition of what constitutes retailing

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which of these factors matters in the definition of what constitutes retailing?

 

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The firm's national tax classification

 

How customers refer to the company

 

Whether the company sells to final consumers

 

Where the goods or services are sold

 

How the goods or services are sold

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