Why are channel intermediaries (i.e., members of supply chains) useful: Group of answer choices: A) they sell in larger quantities than manufacturers can handle. B) they perform special functions manufacturers cannot provide. C) they increase the number of intrachannel contacts, thus lowering costs. D) they provide assortments not offered by some manufacturers.

Why are channel intermediaries (i.e., members of supply chains) useful: Group of answer choices: A) they sell in larger quantities than manufacturers can handle. B) they perform special functions manufacturers cannot provide. C) they increase the number of intrachannel contacts, thus lowering costs. D) they provide assortments not offered by some manufacturers.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter14: Marketing Channels And Supply Chain Management

Section: Chapter Questions

Problem 2DYMP

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