Why do we characterize the heat conduction ability of insulators in term of their apparent thermal conductivity instead of the ordinary thermal conductivity?

Principles of Heat Transfer (Activate Learning with these NEW titles from Engineering!)
8th Edition
ISBN:9781305387102
Author:Kreith, Frank; Manglik, Raj M.
Publisher:Kreith, Frank; Manglik, Raj M.
Chapter4: Numerical Analysis Of Heat Conduction
Section: Chapter Questions
Problem 4.12P
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Why do we characterize the heat conduction ability of insulators in term of their apparent thermal conductivity instead of the ordinary thermal conductivity?
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