Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement: Sales Variable expenses Contribution margin $1,650,000 687,600 962,400 Fixed expenses 1,059,000 :48 Net operating income (loss) $ (96,600) In an effort to resolve the problem, the company would like to prepare an income statement segmented by division. Accordingly, the Accounting Department has developed the following information: Division Central $ 650,000 East $410,000 West Sales $ 590,000 48% Variable expenses as a percentage of sales Traceable fixed expenses $ 278,000 $ 330,000 $ 198,000 Required: 1. Prepare a contribution format income statement segmented by divisions. 2-a. The Marketing Department has proposed increasing the West Division's monthly advertising by $25,000 based on the belief that it would increase that division's sales by 17%. Assuming these estimates are accurate, how much would the company's net operating income increase (decrease) if the proposal is implemented? 2-b. Would you recommend the increased advertising? 59% 25% Return to quest

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Chapter14: Property Transact Ions: Capital Gains And Losses, § 1231, And Recapture Provisions
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Problem 17DQ
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7
Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most
recent monthly contribution format income statement:
2
Sales
Variable expenses
$1,650,000
687,600
Contribution margin
Fixed expenses
962,400
1,059,000
02:19:48
Net operating income (loss)
$ (96,600)
In an effort to resolve the problem, the company would like to prepare an income statement segmented by division. Accordingly, the
Accounting Department has developed the following information:
Division
Central
$ 650,000
West
East
$410,000
59%
Sales
$ 590,000
48%
25%
Variable expenses as a percentage of sales
Traceable fixed expenses
$ 278,000
$ 330,000
$ 198,000
Required:
1. Prepare a contribution format income statement segmented by divisions.
2-a. The Marketing Department has proposed increasing the West Division's monthly advertising by $25,000 based on the belief that
it would increase that division's sales by 17%. Assuming these estimates are accurate, how much would the company's net operating
income increase (decrease) if the proposal is implemented?
2-b. Would you recommend the increased advertising?
Answer is not complete.
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Transcribed Image Text:7 Wingate Company, a wholesale distributor of electronic equipment, has been experiencing losses for some time, as shown by its most recent monthly contribution format income statement: 2 Sales Variable expenses $1,650,000 687,600 Contribution margin Fixed expenses 962,400 1,059,000 02:19:48 Net operating income (loss) $ (96,600) In an effort to resolve the problem, the company would like to prepare an income statement segmented by division. Accordingly, the Accounting Department has developed the following information: Division Central $ 650,000 West East $410,000 59% Sales $ 590,000 48% 25% Variable expenses as a percentage of sales Traceable fixed expenses $ 278,000 $ 330,000 $ 198,000 Required: 1. Prepare a contribution format income statement segmented by divisions. 2-a. The Marketing Department has proposed increasing the West Division's monthly advertising by $25,000 based on the belief that it would increase that division's sales by 17%. Assuming these estimates are accurate, how much would the company's net operating income increase (decrease) if the proposal is implemented? 2-b. Would you recommend the increased advertising? Answer is not complete. Complete this question by entering your answers in the tabs below. Req 1 Req 2A Req 28 Prev 7 of 9 Next > MacBook Air 4 F10 F6 F2 ts 3 Mc Graw Hill ! 1 F1 Q A N @ 2 W S # 3 X I H fo option command 80 F3 Ш E D $ 4 C 888 F4 R TI F 67 5 % 5 24 F5 V T G ^ 6 Y B & 7 H 44 F7 U N * 00 8 J DII F8 ( M O DD F9 ) -O 9 T O K L < I H P - command - > .. …. .. : Return to question F11 I + 11 { [ ? option 11 I I F12 }
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