With respect to the extract, identify and discuss the key functions performed by amazons marketing team. Firstly they help to complete transactions.Information - Gathering and distributing marketing research and intelligence information about factorsand forces in the marketing environment needed for planning and aiding the salePromotion - Developing and spreading persuasive communication about an offer or productContact - Finding and communicating with prospective buyersMatching-Shaping and fitting the offer to the buyer's needs, including activities such as manufacturing,grading and packingNegotiation - Reaching an agreement on price and other terms of the offer so that ownership orpossession can be transferred from the producer to the consumerSecondly they help to fulfil the completed transactions.Physical Distribution - Transporting and storing goods.Financing-Acquiring and using funds to cover the cost of the channel work.Risk Taking-Assuming the risks of carrying out the channel work. Distribution systems and strategies do not guarantee the success or growth of e-commerce and e-business in thedistribution industry. However, recognising the importance of distribution systems and strategies and developing andcontinuously improving distribution systems significantly affected the current success of Amazon. Recognising that"distribution systems will be one of the things that will separate the winners from losers", Amazon from early on in 1999"decided to take command of inventory and shipping activities themselves". Amazon recognised that all the best websites,marketing, or other features would be useless if the products were not delivered on time.It then determined that the expansion of its own distribution centres would increase efficiency and decrease shipping costs,and by 2001, operated an aggregate of over 4 million square feet of fulfilment facility spaces in Delaware, Kansas,Kentucky, Nevada, North Dakota, and Washington in the United States and abroad in United Kingdom, France Germany,and Japan. Currently, Amazon operates an aggregate of over 138,825,900 active square feet of warehouse spaces in 28states throughout the United States and Canada, Mexico, United Kingdom, Germany, France, Italy, Spain, Czech Republic,Poland, China, Japan, India, and Brazil.In the beginning, Amazon packages were typically picked up by UPS, FedEx, or the U.S. Postal Service at one of thefulfilment centers. However, in addition to the cost issue, these third-party delivery companies have not always beenreliable, and when UPS and FedEx failed to deliver thousands of packages guaranteed to be delivered by Christmas.Amazon was forced to revamp and make strategic moves to gain more control over its delivery system: To "increasecapacity for package delivery", Amazon purchased thousands of semi-truck trailers "to transport packages betweenfulfilment and sort centres around the country."

Based on the supplied extract, the Amazon marketing team carries out the following essential tasks:

Answered: With respect to the extract, identify…

Business

Marketing

With respect to the extract, identify and discuss the key functions performed by amazons marketing team.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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