wouldn't Unilver just donate a portion of its profits to societal and environmental causes, rather than integrating them within the company's operations

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter4: Social Responsibility And Ethics In Marketing
Section: Chapter Questions
Problem 13DRQ
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Why wouldn't Unilver just donate a portion of its profits to societal and environmental causes, rather than integrating them within the company's operations?

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