Write a post in which you consider how this could be approached in your immediate community. Is it already being done? If not, what aspects of your community would make this more or less difficult?  After posting, engage with the post of a colleague.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Some of you will remember Asset Based Community Development from previous classes with me. Morse introduces the idea Chapter 4 and provides a couple of good examples as case studies. In defining ABCD, Morse quotes the seminal text by Kurtzman and McKnight: “locate all the available assets in the local community, to begin connecting them with one another in ways that multiply their power and effectiveness, and to begin to harness local institutions that are not yet available for local development purposes." Write a post in which you consider how this could be approached in your immediate community. Is it already being done? If not, what aspects of your community would make this more or less difficult? 

After posting, engage with the post of a colleague. 

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