Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Students learn the significance of effective data collection in the quantitative research process. They will have the opportunity to apply the information and skills related to the process of data collection as they reflect on the importance of designing effective survey questionnaires. They will be required to reflect on the different elements that aids in the development of effective survey questions in no more than 1500 words.
- Write a reflective piece on the importance of designing effective survey questionnaires.
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