You are a salesperson for "Mr. Coffee"...your business is supplying offices andbusinesses with coffee makers (regular and single use), coffee, tea and supplies.You are visiting a potential new customer, Wilson Sales Ltd., who is havingproblems with their current supplier of coffee (a competitor of yours called CoffeeUnlimited). Because of the current supplier, Wilson Sales Ltd. often runs out ofcoffee, sometimes the machines break down, employees & guests wait a longtime...what are 2 each of Situation, Problem, Implication & Need-Payoffquestions that you can ask?

In the Given scenario, we are the sales person for a company named "Mr. Coffee" Our Business "Mr.…

Answered: You are a salesperson for "Mr.…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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A. Sellers grant credit to customers: a. During periods of high interest rates to reduce the overall cost of capital (WACC) and to increase return on assets b. When granting credit is a low-cost addition to the value proposition relative to other alternatives c. When the seller does not want new customers d. When the seller wants to increase its marketing costs B. Which from the following list is NOT a primary cost of granting credit to customers: a. The cost of managing credit and credit collections b. Some customers will not pay c. The cost of carrying the receivables d. Advertising costs C. Matching the credit period to the buyer’s cash cycle time makes purchasing from the seller: a. Less attractive for the buyer b. Increases the elasticity of buyer demand c. Does not impact attractiveness for the buyer d. More attractive for the buyer
As a Relationship Manager of your Bank, you have been tasked by the General Manager of Business Banking to improve the existing market share of the company by selling the bank’s product. You intend to negotiate with your customer at your previous bank where you worked to patronize the services of your current bank where interest rates on loans are relatively higher. Practically demonstrate the strategies you seek to employ to ensure a win-win negotiation for the sale of the bank’s product?
A firm wants to stop its sales agents from pricing too aggressively to make sales by requiring the agent to obtain a marketing manager’s permission to reduce price below a specific threshold. This solution would only work if a) The marketing manager has no information about the matter at hand b) The marketing manager can only get all the information on the case from the sales agent c) Enough unbiased information is transferred to the manager to prevent an unprofitable price reduction d) All of the above Please clearly explain your answer
If the Super Bowl 2012 had a 40.5% rating and you ran your ad two times, first one during the first half and second times during the second half. However, it is estimated that 1/3 of the viewers do not watch the second half and new 1/3 of the viewers start watching the game in the second half. Then GRP would be equal to ____ A.81 B.40,5 C.54 D.2 E.none of the above
Suppose the president of a carpet manufacturing firm has asked you to look into the possibility of bypassing the firm's wholesalers (who sell to carpet, department, and furniture stores) and selling direct to these stores. 'What caution would you voice on this matter, and what type of information would you gather before making this decision?
Suppose you are E-commerce consultant in a multinational company. A company offers customers incentive with discount of 10% for order of more than 5000. but people werent taking advantage of the offer because they didnt know about it. As a consultant of that company have a meeting wit their development team and brief them with the solution so that their customer may get advantage of this offer.
If a merchandising company has a beginning inventory of $400,000 and an ending inventory of$200,000, and the company purchased $1,600,000 of inventory during the month, what is the company’s cost of goods sold?
how will the company recover from loss due to unexpexted event
Suppose you are running a software house. Due to epidemic situation a famous restaurant owner want to convert his business to online setup. He wants to create a contract with your firm for all services regarding his idea. Make an ideal contract to facilitate your client in order to gain good reputation in the market.
A monopoly is a firm that is the only seller of a good or service that does not have A) a patent. B) a close complement. C) a barrier to entry. D) a close substitute.
Would a small company that has only been in business one year be more inclined to use a public or a private warehouse, and why?
A firm that is the only seller of a good or service that does not have a close substitute is called A) a monopoly. B) an oligopolist. C) a market maker. D) a price maker.

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