You are running a business in a perfectly competitive market. Your product sells for $5 and your marginal costs rise as output rises. (a) If the cost of producing another unit of output is $4, what should you do? What will happen to your profit? (b) If the cost incurred from your last unit of output produced is $6, what has happened to your profit? What should you do about this? (c) What general rule do the above examples suggest about how a firm should determine the level of output to produce so as to maximize profit?

Microeconomics: Private and Public Choice (MindTap Course List)
16th Edition
ISBN:9781305506893
Author:James D. Gwartney, Richard L. Stroup, Russell S. Sobel, David A. Macpherson
Publisher:James D. Gwartney, Richard L. Stroup, Russell S. Sobel, David A. Macpherson
Chapter11: Price-searcher Markets With High Entry Barriers
Section: Chapter Questions
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You are running a business in a perfectly competitive market. Your product sells for $5 and your marginal costs rise as output rises.

(a) If the cost of producing another unit of output is $4, what should you do? What will happen to your profit?
(b) If the cost incurred from your last unit of output produced is $6, what has happened to your profit? What should you do about this?
(c) What general rule do the above examples suggest about how a firm should determine the level of output to produce so as to maximize profit?

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