You have a KRA of increasing social media attention to your brand. What KPIs would you recommend monitoring this KRA? Give three possible KPIs
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- You have a KRA of increasing social media attention to your brand. What KPIs would you recommend monitoring this KRA? Give three possible KPIs
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- Write an Explanation/Summary after watching this video: https://www.youtube.com/watch?v=57PmDk73u7I Note: please don’t provide Previous answer. I need different answer. Previous one was not correct. That's why upload again.The manufacturer of a low-calorie sweetener altered the product's flavor to make it better tasting with the goal of improving consumer attitudes toward the brand. By improving the taste, the company is trying to influence consumers to do which of the following? change their belief change the importance of the evaluative criteria consumers use in choosing the product add a new evaluative criteria to those the consumer previously considered change the feelings the consumers have toward their belief Bill has a toothache, and he wants it to stop hurting. However, he has always been afraid to go to the dentist. What type of motivational conflict is Bill experiencing? a primary-secondary conflict an approach-approach conflict an avoidance-avoidance conflict an approach-avoidance conflict Which of the following best describes the use of two-sided messages to communicate with consumers? Two-sided messages are…Jane employs ambush marketing to help her determine which individuals or organizations are most likely to use the products of her electronic company. Select one: True False
- When Apple introduced the iPod in 2001, it was the first-of-its-kind product that offered sizable storage capacity for songs and a portable device that was not seen before in the market. Which of the following is most likely to have been the marketing communications objective for the iPod at the time of its introduction? Developing brand awareness Building customer traffic Enhancing purchase actions Establishing product category Enhancing firm image Enhancing the topline for the firm unansweredwhat is the Product description (mobile hair salon) (how the product can solve the problem in covid-19 endemic situation)Product placement is a form of advertising in which a company’s products and name are intentionally positioned in motion pictures, television programs, radio broadcasts, and the like to increase brand awreness. Product placement can take many forms: verbal mentions in dialogue; actual use by a character; or visual displays (for instance, a company logo on a vehicle or billboard). Develop a theoretical framework on this issue, based on a review of the current literature. This framework should include: a specification and definition of an appropriate dependent variable; a conceptual model that describes the relationships between the dependent variable, at least one independent variable, and either a moderating or a mediating variable; a theory on why you would expect these relationships to exist; an appropriate number of testable hypotheses.
- TV and Social Media: Nielsen Social Content RatingsNielsen uses electronic “People Meters” in a representative sample of US households to measure TV viewing trends to understand the audience. Nielsen installs “cross-platform” people meters in half the houses to measure online traffic and computer/mobile TV viewing. The firm also requests paper-and-pencil viewing diaries. Nielsen launched in 1936 when there were few TVs in the country and became the industry leader that may make or destroy a new show or producer. The show's survival and ad costs depend on viewership. Because the Super Bowl has the greatest TV audience, its advertising are the most costly. In the age of Twitter and other social media, TV viewing is becoming a social experience for many individuals. While watching a show, viewers, especially those in the 18–34 age bracket, regularly criticize the actors, costumes, or screenplay in real time. Nielsen started analyzing social media to measure TV audience engagement and…BCG Matrix analyzes "questions marks" as difficult to assess because of uncertain future of these products. The success or failure of question mark product depends on ________. Question 9 options: market share fluctuation competitive strategy success of marketing campaigns strategic financial investmentWhich of the following is a subjective measure of brand equity? a. Brand name b. Brand awareness c. Brand quality d. Perceived value e. All of these are subjective measures.
- Walmart recently asked Mondelez, owner of Oreos, to bring back a new and improved version of its 1990s cereal, Oreo O’s. By studying social media comments, Walmart discovered a preference for cereal to address late night snacking. What should Walmart measure during the initial 90-day relaunch, exclusive to its stores? At what level should it measure, and why?Give me at least 5 products people often use that can be improved further to fit the following criteria: Consistency and standards. Error prevention. Recognition rather than Recall. Flexibility and efficiency of use.Imagine yourself to be a professional researcher. You are working on the problem that has been pantene brand image is deteriorating. You have already prepared your initial marketing research design works. Now you have to come up with a scaling technique for preparing the questionnaire. From my lectures, you know that there are two major scaling techniques - comparative scaling techniques and non-comparative scaling techniques. My question is, which of these two techniques do you feel will work perfectly with your problem? Explain all the types of techniques you select with example questions. ReplyForward