You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Adventure seeking adults with a modest income Find 4 Behavioral

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Adventure seeking adults with a modest income Find 4 Behavioral
Behavioral
• Desired product
benefits
Price sensitivity
Brand loyalty
User rate
Consumer attitudes
Frequency of purchase
Time of year
Time involved in
purchasing decision
Transcribed Image Text:Behavioral • Desired product benefits Price sensitivity Brand loyalty User rate Consumer attitudes Frequency of purchase Time of year Time involved in purchasing decision
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