You have been hired by DUNA CORPORATION, a Ghanaian organisation that renders a wide range of services including financial, transportation, hospitality and healthcare services to lead its local and international expansion efforts. Considering that DUNA CORPORATION already has services uniquely designed for its local market, it has become imperative that it makes new additions to its current service offerings, as well as promote this new and existing range of services in at least three new countries. Drawing on your knowledge of strategy and using relevant illustrations, critically analyse four (4) strategies and the key marketing mix decisions you have to make in achieving DUNA CORPORATION’S expansion objective
You have been hired by DUNA CORPORATION, a Ghanaian organisation that renders a wide range of services including financial, transportation, hospitality and healthcare services to lead its local and international expansion efforts. Considering that DUNA CORPORATION already has services uniquely designed for its local market, it has become imperative that it makes new additions to its current service offerings, as well as promote this new and existing range of services in at least three new countries. Drawing on your knowledge of strategy and using relevant illustrations, critically analyse four (4) strategies and the key marketing mix decisions you have to make in achieving DUNA CORPORATION’S expansion objective
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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You have been hired by DUNA CORPORATION, a Ghanaian organisation that renders a wide range of services including financial, transportation, hospitality and healthcare services to lead its local and international expansion efforts. Considering that DUNA CORPORATION already has services uniquely designed for its local market, it has become imperative that it makes new additions to its current service offerings, as well as promote this new and existing range of services in at least three new countries. Drawing on your knowledge of strategy and using relevant illustrations, critically analyse four (4) strategies and the key
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