You need to undertake a face - to - face interview survey of managing directors of small to medium - sized organizations . From the data , you collect you need to be able to generalize about the attitude of such managing directors to recent changes in government policy towards these firms . Your generalizations need to be accurate to within plus or minus 5 percent that is why you need at least 400 respondents . Unfortunately , you have limited resources to pay for interviewers , traveling , and other associated costs . What sampling technique do you prefer and why ?

Managerial Economics: A Problem Solving Approach
5th Edition
ISBN:9781337106665
Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Publisher:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
Chapter17: Making Decisions With Uncertainty
Section: Chapter Questions
Problem 17.6IP
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You need to undertake a face - to - face interview survey of managing directors of small to medium - sized organizations . From the data , you collect you need to be able to generalize about the attitude of such managing directors to recent changes in government policy towards these firms . Your generalizations need to be accurate to within plus or minus 5 percent that is why you need at least 400 respondents . Unfortunately , you have limited resources to pay for interviewers , traveling , and other associated costs .

What sampling technique do you prefer and why ?

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