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- What is the main goal of the executive summary section of a marketing plan? summarize everything in the plan in no more than two pages summarize plus highlight why people should invest in this venture present a strong SWOT analysis as well as 5-year financial projections QUESTION 2 According to HubSpot’s top statistics on customer service, ________ percent of the customer experience or journey depends on how they are being treated. 25 35 50 QUESTION 3 How does process add its value to the 7 Ps of the marketing mix? building trust through efficient procedures communicating benefits to customers conveying value through atmospherics1. Descriptive analysis: What are the profitability benefits for Apple to engage in the following Short Term Business Decisions: a. Make or Buy b. Keep or Replace c. Accept or Reject Special Sales orderQ: Discuss about any existing company showing the main issues and give recommendations to someone who want to start his own business.
- 3 multiple choice questions please select a b or c thanks :) Which of the following is a core principle espoused in the Deloitte report calling for a new business paradigm to address climate change? Competitive market forces will be sufficient in ultimately assuring that global sustainability goals are achieved. The scope actions needed to ensure a sustainable environment will require that companies within an industry collaborate with one another. Real change in busniess practices will only come via government regulation. Which of the following statements best reflects a firm at the most evolved stage of corporate sustainability? "Our goal is to reduce our company's environmental footprints." "Sustainability principles are considered in all our corporate decisions." "Our commitment to sustainability will be driven by financial considerations." The concept of "use services" in the context of sustainability refers to allowing consumers to derive the benefits of use without the…Pls help with below homework. What was the intent behind DaimlerChrysler merger ? Does this merger was inevitable? Justify your answerCompany: Accor Hotel Analysis of the firm Use an appropriate technique to evaluate the firm’s key capabilities and competitive resources identify any resources or capabilities which might be the basis of competitive advantage list-making and assertions are not appropriate; this section should show an ability to apply a suitable technique of analysis Recent firm performance should cover the past four to five years financial performance could include profitability, productivity or efficiency ratios (as appropriate for your firm) identify trends and explain anomalies (can you link them to other sections of the report?) contextualise firm financial performance (compare to industry average or key competitors) marketing performance could include an evaluation of the brand(s) and other marketing metrics available, such as customer loyalty/customer churn rate, return on advertising spend, customer acquisition costs, average lifetime value of customer, amongst others base marketing and…
- please qucikly !! 23. The anticipation of ____________ are a reflection of a good mission statement.a.competitorsb.customersc.suppliersd.governmentExternal factors that cause the achievement of company goals are thea. annual budget.b. industry price and cost structurec. talents possessed by its managers.d. board of directorscritique digicel mission statement "to deliver the best service and value to our customers"
- Ma4. JE/FALSE. Write 'T' if the statement is true and 'F' if the statement is false. 1) A company's business section of the annual report provides vital information about the company's products, its marketing and promotion, sales and distribution strategies, product design and development, manufacturing and quality assurance, and inventory management. 1._______________ 2) Learning about what's happening in the industry, markets, general economic conditions, trends in product development, and specific company strategies puts a company's numbers in context and helps you understand why they turned out as they did. 2._________________ 3) Accounting data should paint a picture of the results of implementing a particular business strategy by a company. 3._______________Back Ground of Brunt Hotels, PLC Brunt Hotels, PLC, owns more than 60 hotels throughout the United Kingdom. They recently acquired a small hotel chain headquartered in France. Brunt’s chief executive decided that half of the new hotels in France would be retained and rebranded as part of the Brunt Hotels Group; the other half will be sold. This will support Brunt’s strategic objective of growing the organization slowly to make sure that new ventures are well supported and opened on time and on budget. Brunt’s hotels are considered budget accommodations; they are functional, clean and reasonably priced. Most guests stay for one to three nights and are a combination of business and leisure travellers. The hotels are typically situated in downtown locations that are easily accessible by mass transit. Tourists are attracted to these hotels in popular visitor destinations where the many local attractions mean that they will not be spending much time in their hotel rooms. The organization…Q4(a). As an astute entrepreneur who believes in creativity and innovation, Mr.Francois is pondering about manufacturing something, but he has to thinkcarefully about the product to be manufactured. Therefore, he needs tounderstand what the Value Chain is about as well as the types of strategiesthat he could utilize to gain a competitive advantage. a. What information would you provide to Mr. Francois and his familyregarding the Value Chain as they think seriously about going into themanufacturing sector? b. Also, what are the possible strategies that could be utilized once theManufacturing company becomes established? Identify the strategies byname, and provide a brief explanation for each type of strategysuggested. Provide justification for your advice with respect to eachstrategy.