You were just hired by a company that wants to produce apps that helppeople become healthier by exercising, eating well, and reducing stress.On which customer motivations would you recommend the companyfocus? Describe the app you would design, the customer motivations itmeets, and why your app is the right design for your potentialcustomers.

You were just hired by a company that wants to produce apps that helppeople become healthier by exercising, eating well, and reducing stress.On which customer motivations would you recommend the companyfocus? Describe the app you would design, the customer motivations itmeets, and why your app is the right design for your potentialcustomers.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

After completing Chapter 1 readings, and one other research source, in a minimum of 1 paragraph discuss and explain the significance of Social Media Marketing Analytics? In addition, list and discuss four (4) reasons Social Media Analytics tend to add value to an organization's bottom line.
When is it possible for a company to opt against having a website? What factors can lead a company to avoid establishing an online presence, and what factors might lead them to reconsider?
a) Conduct a brief research on two successful online businesses whose revenues are not based on advertising, and write a report to describe each of them.b) Find a website that you think is successful in creating an effective web presence. Why do you think this website is good? Find also a website that in your opinion is not creating an effective web presence. What are the problems with this website and how could they be resolved?c) Doing business online is inherently risky. Discuss this assertion with specific risks associated with doing business online.d) Explain ways of ensuring security when embarking on e-commerce.e) Do some research to find out about the different kinds of internet connection services that are available in Ghana. Explain the benefits of these different services and the costs.f) As an individual packet travels from one network to another, the computers throughwhich the packet travels determine the best route for getting the packet to itsdestination. Describe this…
With Spotify, it’s easy to find the right music or podcast for every moment – on your phone, yourcomputer, your tablet, and more. There are millions of tracks and episodes on Spotify. So whetheryou’re behind the wheel, working out, partying, or relaxing, the right music or podcast is always atyour fingertips. Choose what you want to listen to, or let Spotify surprise you. You can also browsethrough the collections of friends, artists, and celebrities, or create a radio station and just sit back.Soundtrack your life with Spotify. Subscribe or listen for free. By using Spotify as an example, outline the various types of stakeholders one can expect to find.
You were sitting in the school cafeteria yesterday, and a young manfrom your marketing class, whom you don’t know well, asked if hecould sit down. He then started telling you about this very cool newGoogle app, “WordLens,” that allows you to translate signs into differentlanguages in real time using the camera on your smartphone. Althoughyou recognize the merit in the product, you later find out that he worksfor Google. Do you believe his action constitutes an ethical IMCstrategy? How will it affect your attitude toward Google and thepotential that you will purchase the product?
(Please do not give solution in image format thanku) The following questions are important in assessing the social value proposition of a social venture except: How can we understand key stakeholders? What is the product or service providing to the customer? Will this product or service make a difference in the life of the beneficiary or customer? What impact will it have on the community?
4. Is their website user-friendly to consumers in Airbnb? Why or why not?5. Give recommendations to further improve their relationship with customers in airbnb .
How can a cost leader use e-business to reduce costs? (a) It could provide rapid online responses to service requests. Select one: True False (b) flexibility strategy involves a cost advantage or a differentiation advantage in a narrow segment? Select one: True False
nstagram is the largest-growing social-media platform. It was a success right from the beginningwith over a million users only two months after it was launched. Instagram was developed in SanFrancisco by Kevin Systrom and Mike Krieger. Systrom was working in marketing and started doingengineering at night to help him learn how to code. He created a prototype app of an idea heoriginally called Burbn, which allowed people to check-in where they are on their mobile web app.After meeting people who worked for venture capitalist firms at a party, Systrom got them to agreeto a meeting to discuss Burbn. After the first meeting, he quit his job and two weeks later he hadraised $500,000 from the firms.At this point, Systrom decided to find a team to help him and Mike Krieger agreed to join. Theydecided that the app was very similar to other already established mobile apps, so they pivoted tofocus solely on communication through images. They stripped out all the features from the appexcept…
Having a business model that revolves around customer-centricity is essential, as it helps the organization to achieve a positive and personalized experience for their customers. (a) Using any organization of your choice, discuss the concept of the customer- centric approach, and identify how important that company’s customers are to its core business. (b) Identify four (4) ways in which your selected organization can recover customer goodwill when facing customer complaints. Brand characteristics that are symbolic and functional merge well to make attractive and memorable brands. (b) Identify two types of brand characteristics and explain how these work together or separately to make the brand effective for its producers. Use any two (2) organizations and their respective brands to support your argument. (a) Critically analyze and discuss the benefits and pitfalls of branding. Use real-life examples to support and illustrate any arguments you make.
In an online business, when your online site hasthousand followers then your business has _________. A.Opportunity C. WeaknessB.Strength D. Threat
I need the full correct answer to this 2 part practice question I found online determine the market best fit for Chat Shades discuss how you plan to design a website for Chat Shades, detail helpful design elements, and how to encourage viewers to purchase the product, including initiating online reviews, newsletters, and blogs.