O https://berkeleycollege.instructure.com/courses/25572/discussion_topics/690710Please be sure to read this week's reading assignment (Chapter 4: "Market Research") before starting this week's discussionWeekboard.You work for a company that manufactures toothbrushes, and you have been asked to conduct research to determine how thecompany can increase its toothbrush sales,utsSales will increase if you can get new customers to use your product and/or get your current customers to purchase moretoothbrushes.For this discussion, please answer the following:1. What type of primary research would you conduct to determine how the company should proceed? Be specific!2. Who would participate (new customers/current customers) in this research?3. What information would you seek to get from this research?It is required to respond to my post and to a minimurm of 2 of your classmates' posts by 11:59 PM on Saturday. Additionally, please payattention to your spelling and grammar!Finally, you will not be able to see other posts until after you have created your own thread to respond to the items above.The purpose of requiring people to post first is to allow me (the professor) to see your understanding of the material. If students seeother posts, they often adjust based upon what other people wrote AND based upon the feedback. This does not allow me (theprofessor) to determine what someone was able to deduce on his or her own.Search entries or authorUnreadEdit View Insert FormatTools Table10:22 PM1/23/2022124219 lhomeno endF11 Pgup12 Podnprt sc&48.9.Y.DGKenterBN.MaltC.

Ans. There are various primary research methods available. Two methods will be used for conducting…

Answered: You work for a company that…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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