Your client is ome of the top three smartphone manufacturers in India. It wants to expand into one of the Indonesian, Vietnamese or Philippines markets. Your client wants you to discuss parameters that can gauge how lucrative each option is.
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- Compared to Europe and North America, which one is the best to expand the business for halal food products? Do a recomendation & conclusion.In Gass, 10-25 Minutes for Teams Assume you are thedirector of marketing for a U.S. firm that produces oneof the products listed below. Your firm is consideringgoing after the Indian market and is faced with thedecision of the bes! entry strategy. Should your firmsimply export their products, or would a strategic alliance, licensing, a joint venture, or direct investmentbe a better choice? Develop your ideas for a best entry strategy. Be specific in your recommendations fora strategy, how to implement the strategy, and yourreasons for your recommendations.Products:1. Tablets (similar to the iPad) targeting the consumermarket2. Expansion of your discount retail store chain3. Short-term (from an hour up) auto rentalsThe case focuses on U.S. markets. How are European markets affected by holiday shopping?
- Kulet, a start-up running shoe company in Malaysia decided to start selling itsproducts around the world from the very beginning. In general terms, namesome of the challenges that a start-up company such as Kulet might faceinternationallyWho is Ashley Stewart’s target market? Could/should that target market be expanded?You have been hired as a consultant for an oil and gas company, Dawson, headquartered in Mexico, which believes there is potential growth in Canada’s market. Because of your knowledge of Canada, you have been asked to provide a proposal on the Canadian Business Environment that would include an overview of Canada’s economic systems and the role of government in conducting business in Canada, specifically as related to the oil and gas. In addition to the overview, it should specifically outline how these compare to Mexico. This proposal serves to inform the company’s decision to invest in the country, so should beinsightful and provide details
- 1. Strategic alliances are common in international marketing. A great example of strategic alliances would be, the U.S.-based Delta Airlines is in charge of all sales in the U.S. for the KLM Royal Dutch Airlines. Which of the following is true regarding strategic alliances? a. All the other choices are true of strategic alliances b. They share corporate and market goals c. They involve two or more companies d. They tend to be non-equity-based alliances 2. efers to the budget method that is based on past or projected sales numbers. a. Historical b. Objective-and-task c. Benchmarking on competitors d. Percent-of-salesAyla has an idea for a business that she thinks could be very lucrative. She wants to create a website to appeal to consumers worldwide and market her innovative line of merchandise. Her business plan predicts that, assuming current economic conditions hold out and financing comes through, she will be an international competitor shortly after startup. Which of the following best describes the type of business that Ayla aim to create? A) A born global firm B) A localized entrepreneur C) A traditional small business D) A global sustainer E) A multinational corporationYou are the recently appointed expatriate manager of a subsidiary of a large multi-nationalenterprise, located in a developing country in Africa. Your first project is to re-negotiate acontractual agreement with a longstanding local supplier. However, you have been madeaware that the local supplier is in final discussions with a rival company to gain exclusiveaccess to the same materials, which are essential for your company’s production processand supply chain. Discuss how you would approach the negotiations with the local supplier.In your response, you should describe the five (5) stages of negotiation.
- As a marketing consultant, you were retained by Bangladesh Tourism ltd. To design a study investigating how families make vacation decisions. Whom, within the family, would you interview? What kind of questions are you going to ask? Give examples. How would you assess the relative power of each family member in making vacation-related decisions?You are writing a business plan on Indian restuarant, write a description and scope statement for your business plan identifying what you can reasonably achieve in three years. Add also an opportunity assessment section. ALo write a section for your business plan addressing your entrepreneurial venture's market/industry including factors that will potentially impact the feasibility of your project. Identify evidence of a substantial, reachable market and market demand.Coca-Cola is sold worldwide. In some countries,Coca-Cola owns the bottling facilities; in others, ithas signed contracts with licensees or relies onjoint ventures. When selecting a licensee in eachcountry, what factors should Coca-Cola consider?