Your family business produces a secret recipe salsa and distributes it through both smaller specialty stores and chain supermarkets. The chains have been demanding sizable discounts but you do not want to drop your prices to the specialty stores. When can you legally accommodate the chains without losing profits from the specialty stores?
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- Your family business produces a secret recipe salsa and distributes it through both smaller specialty stores and chain supermarkets. The chains have been demanding sizable discounts but you do not want to drop your prices to the specialty stores. When can you legally accommodate the chains without losing profits from the specialty stores?
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- CASE STUDY #3 - HEADQUARTERED IN McLEAN, VIRGINIA. HILLTON WORLDWIDE (AND MARRIOT) ON JANUARY 1, 2015, IMPLEMENTED A NEW POLICY THAT REQUIRES CUSTOMERS TO NOTIFY THE HOTEL THE DAY BEFORE THEIR ACTUAL SCHEDULED ARRIVAL TO AVOID HAVING TO PAY FOR THE ROOM. THE POLICY REVERSES A LONG TRADITION OF ALLOWING CUSTOMERS TO CANCEL THEIR RESERVATION “UP TO 6PM THE DAY OF ARRIVAL WITHOUT PENALTY.HOTEL DEMAND IN 2014-2015 HAS EXCEEDED SUPPLY IN MANY CITIES, GIVING HOTELIERS THE UPPER HAND. ANOTHER MOTIVATION FOR THE NEW POLICY IS THAT HOTELIERS DESIRE TO STIFLE THE USE OF APPS SUCH AS YAPTA THAT TRACK HOTEL PRICES AND, WHENEVER A RATE DIPS. APPARENTLY A GROWING NUMBER OF TRAVELERS REBOOK AT A LOWER RATE AND CANCEL THE COSTLIER RESERVATION, LITERALLY RIGHT-UP UNTIL CHECK-IN TIME.PENNY-PINCHING TRAVELERS ARE INCREASINGLY USING SUCH TOOLS, AND HILTON IS SEEKING TO STIFLE THIS PRACTICE.BIG RIVALS TO HILTON (AND MARRIOTT) ARE STAYING THE COURSE, HOWEVER, WITH TRAVELLER-FRIENDLY CANCELLATION POLICIES…If your marketing department estimates that the semiannual demand for the highlander is q=150,000. - 1.5 P, what price should you charge in order to maximize revenues from the sales of highlanderYour event management company is short on their quarterly budgeted Revenue. As the CEO of the company should you increase or decrease the prices you charge? Explain.
- Discounts and incentives are demand options. True FalseDuring 2001, many European markets for mobile phones reached saturation. Because of this, mobile phone operators started to shift their focus from growth and market share to cutting costs. One way to do this is to reduce spending on international calls. These calls are routed through network operating companies called carriers. The carriers charge per call-minute for each destination, and they often use a discount on total business volume to price their services. A mobile phone operator must decide how to allocate destinations to carriers.V-Mobile, a mobile phone operator in Denmark, must make such a decision for a T-month planning horizon when it has C carriers to choose from, D destinations for its customers’ calls, and there are I price intervals for a typical carrier. (These intervals define a carrier’s discount structure.) The inputs include the following: The price per call-minute for destination d from carrier c in price interval i in month t The (forecasted) number of…During 2001, many European markets for mobile phones reached saturation. Because of this, mobile phone operators started to shift their focus from growth and market share to cutting costs. One way to do this is to reduce spending on international calls. These calls are routed through network operating companies called carriers. The carriers charge per call-minute for each destination, and they often use a discount on total business volume to price their services. A mobile phone operator must decide how to allocate destinations to carriers.V-Mobile, a mobile phone operator in Denmark, must make such a decision for a T-month planning horizon when it has C carriers to choose from, D destinations for its customers’ calls, and there are I price intervals for a typical carrier. (These intervals define a carrier’s discount structure.) The inputs include the following: The price per call-minute for destination d from carrier c in price interval i in month t The (forecasted) number of…
- Suppose you are a producer that sells products to two groups of buyers. These groups of buyers have no contact with one another. Group 1 has a relatively elastic demand curve and group 2 has a relatively inelastic demand curve. If your goal is to maximize total revenue you should Options are given as below A) charge group 1 a lower price than group 2 B) charge group 2 a lower price than group 1 C) charge both groups the same price D) increase the price to both groups14-3 Selling Salsa Your family business produces a secret recipe salsa and distributes it through both smaller specialty stores and chain supermarkets. The chains have been demanding sizable discounts but you do not want to drop your prices to the specialty stores. When can you legally accommodate the chains without losing profits from the specialty stores?Explain Briefly with zero plagiarism In the selling process or in negotiations, who typically has the upper hand, the buyer or the seller?
- Your software startup has just completed the latest version of BrainType, a mind-reading word processor that translates thoughts into text. Since you are the cutting-edge frontier, you have no direct competitors. As marketing manager, you must decide how to price BrainType. You commission a study that suggests that there are two markets: professional writers and dabbling hobbyists. There are one million professionals and two million hobbyists. Professionals are willing to pay up to $400 and hobbyists up to $100 for the full-feature version. A scaled-down version is worth $50 to hobbyists and nothing to professionals. Both versions are essentially free to produce. (a) What prices of the two versions generate the most revenue? (b) Suppose that, instead of the scaled-down version, the firm offers an intermediate version worth $200 to professionals and $75 to hobbyists. What prices generate the most revenue now? Is the firm better off selling the intermediate or scaled-down version?true or false. Even when customers are not looking for exclusivity or distinction, the perception of superior quality at higher costs lessens price sensitivity.Even when customers are not looking for exclusivity or distinction, the perception of superior quality at higher costs lessens price sensitivity.A buyer for a retail store negotiates discounts of 30%, 15%, and 5% (taken successively) on a certain mattress. If the mattress has in initial price of $984, what price will the buyer actually pay after the discounts are applied? (Round to the nearest cent.)