Your marketing department has identified a segment of athletic shoe buyers who buy only for fashion reasons (i.e., they never played sports). The segment is growing in number, quite stable, has the ability to buy high end products, and will respond to marketing efforts to develop fashion based athletic shoes (i.e., they're not particularly brand loyal). Unfortunately, your firm (which manufactures basketballs, footballs, baseball and soccer balls) does not manufacture shoes of any kind. If the firm decided to pursue this segment, then it would probably be violating the segment selection criteria. A Responsiveness В Ability and desire to buy C Comparability with existing products Accessibility/reach-ability
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- The soft drink industry is dominated by TCCC and PSC. The market is worth $6 billion. Each firm can decide whether to advertise, but advertising costs $1 billion to any firm undertaking it. Moreover, advertising will create only negligible new demand as the market is already saturated. So, for the purpose of this question, assume that the market remains at $6 billion regardless of advertising. If one firm advertises and the other does not, then the former captures the whole market. If both firms advertise, then TCCC captures 60% of the market and PSC captures 40% of the market, but the advertising must be paid for. If neither firm advertises, then the market is again split 60:40, with 60% going to TCCC and 40% to PSC. 1. Draw the payoff matrix for this game where each player’s payoff is equal to the value of market it captures less the cost of advertisement. 2. Do any of the firms have dominant strategies? If so, what are they? Is there a dominant strategy equilibrium? If so,…You have been appointed the new manager for Ghana Airways Company Limited, aninternational airline company that flies from the Kotoka International Airport in Accrato Heathrow Airport in London every day. The airline is described as a monopolist andhas the possibility of discriminating between its Business and Economy Travelers. Tohelp you price your services appropriately to maximize profit, you engaged aneconomist who estimated the demand function for both Economy and BusinessTravelers as: Q1 = 24 – 0.2P1 Economy Travelers Q2 = 10 – 0.05P2 Business Travelers Where Q1 and Q2 are the respective numbers of Economy and Business Travelers and P1 and P2are their respective fares (in GH¢). If the Total Cost (TC) of this airline company for flying thesetwo categories of travelers is given as TC = 35 + 40Q, where Q = Q1 + Q2 What can you say about the fares, number of travelers and profit of Ghana Airways CompanyLimited, with and without discrimination?You have been appointed the new manager for Ghana Airways Company Limited, an internationalairline company that flies from the Kotoka International Airport in Accra to Heathrow Airport inLondon every day. The airline is described as a monopolist and has the possibility of discriminatingbetween its Business and Economy Travelers. To help you determine the prices your servicesappropriately to maximise profit, you engaged an economist who estimated the demand function forboth Economy and Business Travelers as:Q1 = 24 – 0.2P1 Economy TravelersQ2 = 10 – 0.05P2 Business TravelersWhere Q1 and Q2 are the respective numbers of Economy and Business Travelers and P1 and P2 aretheir respective fares (in GH¢). If the Total Cost (TC) of this airline company for flying these twocategories of travelers is given as TC = 35 + 40Q, where Q = Q1 + Q2.What can you say about the fares, number of travelers and profit of Ghana Airways CompanyLimited, with and without price discrimination?
- You are a pricing manager at Argyle Inc.—a medium-sized firm that recently introduced a new product into the market. Argyle’s only competitor is Baker Company, which is significantly smaller than Argyle. The management of Argyle has decided to pursue a short-term strategy of maximizing this quarter’s revenues, and you are in charge of formulating a strategy that will permit the firm to do so. After talking with an employee who was recently hired from the Baker Company, you are confident that (a) Baker is constrained to charge $10 or $20 for its product, (b) Baker’s goal is to maximize this quarter’s profits, and (c) Baker’s relevant unit costs are identical to yours. You have been authorized to price the product at two possible levels ($5 or $10) and know that your relevant costs are $2 per unit. The marketing department has provided the following information about the expected number of units sold (in millions) this quarter at various prices to help you formulate your decision: Argyle…You are a pricing manager at Argyle Inc.—a medium-sized firm that recently introduced a new product into the market. Argyle’s only competitor is Baker Company, which is significantly smaller than Argyle. The management of Argyle has decided to pursue a short-term strategy of maximizing this quarter’s revenues, and you are in charge of formulating a strategy that will permit the firm to do so. After talking with an employee who was recently hired from the Baker Company, you are confident that:(a) Baker is constrained to charge $10 or $20 for its product,(b) Baker’s goal is to maximize this quarter’s profits, and(c) Baker’s relevant unit costs are identical to yours.You have been authorized to price the product at two possible levels ($5 or $10) and know that your relevant costs are $2 per unit. The marketing department has provided the following information about the expected number of units sold (in millions) this quarter at various prices to help you formulate your decision:…Last month you assumed the position of manager for a large car dealership. The distinguishing feature of this dealership is its “no hassle” pricing strategy; prices (usually well below the sticker price) are posted on the windows, and your sales staff has a reputation for not negotiating with customers. Last year, your company spent $2 million on advertisements to inform customers about its “no hassle” policy and had overall sales revenue of $40 million. A recent study from an agency on Madison Avenue indicates that, for each 3 percent increase in TV advertising expenditures, a car dealer can expect to sell 12 percent more cars—but that it would take a 4 percent decrease in price to generate the same 12 percent increase in units sold. Assuming the information from Madison Avenue is correct, should you increase or decrease your firm’s level of advertising? Explain
- You are a developer that has just finished writing a new game and would like to publish it with this platform’s store. You do not expect to incur in any more costs developing the product. The app store typically keeps 20% of your revenue but, in order to give an incentive to sellers, the app store will only charge 15% of revenue to successful apps selling more than 60,000 units a year, and 10% to top-selling apps with more than 85,000 units sold. Assume that there are no extra (in-game) charges beyond the price to acquire the game. Using the data in the table below, at what price should you sell your game at? (Don't forget to take into account elasticity) Quantity Price Total Revenue To Store Revenue Elasticity 96261.14 $ 0.99 $ 95,298.53 10% $ 85,768.67 -0.11 85920.32 $ 1.99 $ 170,981.43 10% $ 153,883.29 -0.24 75579.50 $ 2.99 $ 225,982.70 15% $ 192,085.29 -0.41 65238.68 $ 3.99 $ 260,302.33 15% $…You have been appointed the new manager for Ghana Airways Company Limited, an international airline company that flies from the Kotoka International Airport in Accra to Heathrow Airport in London every day. The airline is described as a monopolist and has the possibility of discriminating between its Business and Economy Travelers. To help you determine the prices your services appropriately to maximise profit, you engaged an economist who estimated the demand function for both Economy and Business Travelers as: Q1 = 24 – 0.2P1 Economy Travelers Q2 = 10 – 0.05P2 Business Travelers Where Q1 and Q2 are the respective numbers of Economy and Business Travelers and P1 and P2 are their respective fares (in GH¢). If the Total Cost (TC) of this airline company for flying these two categories of travellers is given as TC = 35 + 40Q, where Q = Q1 + Q2. What can you say about the fares, number of travellers and profit of Ghana Airways Company Limited, with and without price discriminationOne of the oldest principles of marketing is that sellers may sell features, but buyers essentially buy benefits. This is a distinction sometimes lost on technology ledorganizations, and the service sector is no exception. Recent experience of the UK’s largest telecommunications company, Della’s, illustrates how crucial it is to see service offers in terms of the benefits they bring to customers. The company was aware of extensive research which had found high levels of confusion among purchasers of mobile phones, with a seemingly infinite permutation of features and prices. With four main networks to choose from, dozens of tariffs and hundreds of handsets, it is easy to see why buyers sought a way of simplifying their buying process. Throughout the 1990s, Della’s had positioned its UK network as superior technically to its competitors. Advertising focused on high coverage rates and call reliability.Della’s was the UK's most popular mobile phone operator, with almost eight million…
- Assume you are the Director of Marketing for Majjus Enterprise, a firm that produces a new product called African Solar. Your company sells to two distinct geographical markets-East Legon and Nima. Majjus Enterprise is described as a monopolist and has the possibility of discriminating between its East Legon and Nima Markets. In order to derive the maximum profit from the production process, you engaged the services of an Econometrician, who estimated the demand functions for both East Legon and Nima markets to be: Q1 = 24 – 0.2P1 East Legon Market Q2 = 10 – 0.05P2 Nima Market Where Q1 and Q2 are the respective quantities of African Solar demanded in the East Legon and Nima markets and P1 and P2 are their respective prices (in GH¢). If the Total Cost (TC) of Majjus Enterprise for producing African Solar for these two markets is given as TC = 35 + 40Q, where Q = Q1 + Q2. What profit will Majjus Enterprise make with and without price discrimination? What…A clothing store and a jeweler are located side by side in a shopping mall. If the clothing store spend C dollars on advertising and the jeweler spends J dollars on advertising, then the profits of the clothing store will be (36 + J )C - 2C 2 and the profits of the jeweler will be (30 + C )J - 2J 2. The clothing store gets to choose its amount of advertising first, knowing that the jeweler will find out how much the clothing store advertised before deciding how much to spend. The amount spent by the clothing store will be Group of answer choices $17. $34. $51. $8.50. $25.50.Assume you are the Director of Marketing for ABC LTD, a firm that produces a new product called African Light. Your company sells to two distinct geographical markets- Madina and Haatso. ABC LTD is described as a monopolist and has the possibility of discriminating between its Madina and Haatso Markets. In order to derive the maximum profit from the production process, you engaged the services of an Econometrician, who estimated the demand functions for both Madina and Haatso to be: Q1 = 24 – 0.2P1 Madina Q2 = 10 – 0.05P2 Haatso Where Q1 and Q2 are the respective quantities of African Light demanded in the Madina and Haatso markets and P1 and P2 are their respective prices (in GH¢). If the Total Cost (TC) of ABC LTD for producing African Light for these two markets is given as TC = 35 + 40Q, where Q =Q1 +Q2. i. What profit will ABC LTD make with and without price discrimination? ii. What business advice will you give in respect of practicing price discrimination or selling a…