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Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946

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BuyFindarrow_forward

Foundations of Business - Standalo...

4th Edition
William M. Pride + 2 others
ISBN: 9781285193946
Textbook Problem

What is the major goal of integrated marketing communications?

Summary Introduction

To determine: The major goal of integrated marketing communications.

Introduction: Incorporated marketing communications include organizing the different promotional components and other marketing activities that speak with the company's consumers.

Explanation

The major goals of integrated marketing communications are as follows:

The significant objective of integrated marketing communications is to propel reliable information to consumers...

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