Adam Stern’s article IndyCar enjoys positive trends for 2016 season is about the Verizon IndyCar Series, and how its established strategy have managed to keep the series and the number of fans growing steadily in 2016 – despite setbacks in terms of cancelled events and loss of sponsors. Stern also touches briefly on what one can expect from the racing series in the coming years. In SportBusiness Journal’s piece on 2016’s game changers, they introduce the reader to 35 women who all in some shape
2) Executive Summary 2.1) Synopsis Our case analysis looks in depth at IndyCar which is an open-wheel racing sport based in America.With auto racing becoming more popular in the U.S. IndyCar is trying to compete with its top rival NASCAR in hopes of regaining fans and finding new sponsors to help keep IndyCar as a leader in the motorsports market. This analysis will take a deeper look at IndyCar’s internal and external environments as well as their customer environment and a complete SWOT
Versatile race car driver Bryan Clauson has died from injuries suffered in an accident at the Belleville Midget Nationals USAC midget race. Clauson was competing in the Belleville Midget Nationals, his 116th race of the year when he was involved in a fatal accident. The 27-year-old race car driver has sustained fatal injuries while racing at the Belleville Nationals midget race in Belleville, Kansas on Saturday. According to the sprint car racing sanctioning body United States Auto Club, Clauson
Background First named Unadulterated Food Products Co., Snapple has maintained a place in the crowded beverage industry since 1972. Leonard Marsh and Hyman Golden partnered with Arnold Greenberg to create a pure fruit juice drink. The name Snapple comes from early production where several bottles exploded and snapped. They were started under the terms that they were the first company to create “all-natural beverages” that were made from the “Best Stuff on Earth.” Snapple really began to see growth