Armour and Company

Under Armour was founded by Kevin Plank in 1996, when he got the idea to create a shirt that withstand sweat like his compression shorts. Plank was a former athlete at University of Maryland college park, where he played football. He researched ways to make a sweat resistant shirt, which got him into business. He started out creating shirts and trying to make a sell in his grandmother’s basement, by the end of 1996 he made $17,000 in Under Armour sells (Under Armour, 2017). By 1998, he moved from

synthetic fabric that wicks away sweat, this lead to the common phrase, “wicking fabric or wicking technology.” By the end of its first business year, Under Armour had developed five lines of clothing, one for each climate type. Most of its popularity and fame is thanks to its celebrity marketing. From professional athletes to movie stars, Under Armour has many famous faces wearing its products making it THE brand to wear. Although relatively small in size and financial standing when compared to its competitors

Between Nike and Under Armour, I would have to choose Nike as the better investment option. There are many categories to consider when debating whether Nike and Under Armour is a better investment, some of theses include profitability, liquidity, and solvency. Overall, I believe that Nike surpasses Under Armour in a majority of these categories. For profitability Nike defiantly overcomes Under Armour in many categories, including net profit margin, return of equity, and earnings per share. Nikes

What industry are the companies in? Nike; one of the most well known companies across the globe today is most known for being the world’s #1 shoemaker. They design and sell shoes for a variety of sports including baseball, golf, tennis and football. Nike also sells dress and casual shoes as well as athletic apparel and equipment for almost every sport imaginable. In addition Nike also operates NIKETOWN shoe and sportswear stores, factory outlets along with Nike women shops. One of Nike’s biggest

Where They Are ________________________________________ Under Armour is an American athletic apparel brand that was established in 1996, and has been increasing their product offering and outreach ever since. While known as a premium brand in the US, Under Armour still has little global outreach in comparison to its competitors. However, with the slowly increasing brand awareness and their expanding product offering, Under Armour has continued to gain more and more market share. However, in comparison

Under Armour At just twenty three years old Kevin Plank had made an observation during football practice one day. The former captain of the University of Maryland football team noticed that compression shorts worn by the team managed to stay dry during practice. From this material he created moisture wicking gear which Under Armour is known for (Under Armour Startup Story, 2014). Just like many startup companies, Under Armour’s original funding came from Kevin Plank’s college savings and personal

Case 5: UNDER ARMOUR 1.What is your assessment of the strength of competitive pressures stemming from rivalry among Under Armour, Nike and Adidas-Reebok? The Rivalry among competing sellers of sporting goods such as Under Armour, Nike, and Adidas-Reebok is strong and likely to intensify. The rivalry among sporting good sellers of energy will keep growing and will become stronger in coming years. Under Armour. Nike, and Adidas-Reebok have similar or competing product offerings and that

Under Armour is one of the top sports apparel companies in the entire world. Their ultimate mission is to make athletes perform better. Since they came into the sports apparel market, they have been a disruptive pioneer who struck fear in top competitors such as Nike and Addias. Under Armour helped reshape the sports apparel industry when they were the first ones to introduce apparel that used synthetic materials such as alternatives to natural fibers, like cotton and polyester. This very important

Case Study: Under Armour 1. How strong are the competitive forces confronting Under Armour, Nike, and The adidas Group? Do a five- forces analysis to support your answer. 
 The analysis of the Porters five forces are very important to business entities. Based on the analysis a business can evaluate their current position and positions that they plan to progress towards as it relates to the industry they are operating in. The following is my five forces analysis of the competitive

Table of Contents Written Report Executive Summary…….............................................................................. 2 Company Profile………………………………………………………..…..3 Industry Analysis…………………………………………………………...4 SWOT Analysis………………………………………………………….....8 Valuation…………………………………………………………………..12 Conclusion……………………………………………………………..…..13 Historical Ratio Analysis Valuation ratios………………………………………………………........17 Dividends………………………………………………………………….17 Growth rates………………………………………………………………