Australian wine

“VITICULTURE AND VINIFICATION” TWO FUNDAMENTALS IN PROMOTION OF WINE TOURISM IN INDIA Dr. Bharat Sharma Head of Department, Hospitality & Business Australian Education Academy, Melbourne Australia Email: bharat4sai@gmail.com Abstract: ‘With world economy struggling in its way and looking for alternative options, India’s wine tourism is poised to achieve a great boost if right direction and promotion are given. Even though wine production has a long history in India, there has not been much of growth

of Australian culture, accounting for $14.1 billion of expenditure every year (Australian Securities & Investments Commission, 2017). By far the most popular type of alcohol in Australia is bottled wine, which makes up 34% of alcohol consumed by Australians, and of this approximately 50% is white wine (Australian Bureau of Statistics, 2015). With white wine making up such a major part of everyday life for so many Australians, it is important for manufacturers to ensure the quality of the wine they

Components of Wine Prices When people walk in a wine shop or grocery store’s wine aisle, there are often hundreds of wines with different price on display. The consumer may wonder what is the difference between a thousand-dollar wine and a twenty-dollar wine. On the bottle of wine, a typical label shows a lot of information. How to use those informations to evaluate the true value of wine definitely is a challenge. Even though consumer can easily find the quality rating of wine which published by

Yellow Tail is the leading imported wine in the US. Introduced in June of 2001 by Australian owned Casella Wines, Yellow Tail sold more than 8.5 million cases in 2008, which is more wine than the next three Australian brands combined. This success has attracted substantial competition. The issue for Casella is how to sustain Yellow Tail’s growth in the face of emerging competition on a limited ad budget. Yellow Tail competes in the $11 billion dollar US wine industry, which is characterized by a

is to enable The Hunter Valley Wine Company increase production of good quality wine to meet the increased demand for wine in China, Singapore, Japan, South Korea and other Australian and International major wine distributors which occupy a significant niche in the Asian wine markets. Hunter Valley Wine Company is facing tough competition from other Australian wine distributors who are beginning to exert pressure to either increase production of high quality wines or be faced out of the market. Australia

Old World 3 A New World was born 4 Global Wine War 4 The battle of the US market 4 3. Theory & application to the case 5 Porter Outside-In Model 5 Porter Outside-In model & the Global Wine War 6 The Resource Based View Inside-Out Model 6 The Resource Based View Inside-Out Model & the Global Wine War 7 Innovations 7 Red Queen competition 7 4. Conclusion 8 References 9 2. Case analysis In the beginning The first niche market for premium wine was created by the European nobility in the

New World vs. Old World Wine A great debate raging in the wine world today is over the differences between wine coming from the New World versus the Old World. Much of this arguing quickly becomes obscured by emotions. Wine has the ability to create great passions. This in some way is proof of its greatness and importance to humankind. However, beyond the prejudices and rancor this discussion has some valid points of contention. Old world wines come from the "classic wine making regions" in Europe

CASE REPORT: Global Wine Wars: New World Challenges Old (Harvard Business School Case # 9-303-056) NMI 1. How did the French become the dominant competitors in the increasingly global wine industry for centuries? What sources of competitive advantage were they able to develop to support their exports? Where were they vulnerable? French wine makers also face challenges that are not internal to the industry. For instance, France lost market share in the United States due to informal boycotts

1. Introduction 1.1 What is wine? Wine is an alcoholic beverage that can be easily evaporated while left in room temperature. The plant source of producing wine is grapes. Common examples of grapes that are used to produce wine are Chardonnay, Cabernet sauvignon, Gamay and Merlot. To obtain wine, the plant sources that are grapes that consist of sugar must be crushed and added with water to produce mesh for fermentation with the presence of yeast. During fermentation, the yeast feeds on the sugar

growing, and harvesting of grapes for the means of wine production. It is a global agriculture activity that encompasses the production of wine at vineyards by the use of grape growing. Viticulture is a rich and thriving industry which is demonstrated through of the aspects of its nature, spatial patters, and future directions of viticulture on a global scale. On a global level the wine industry involves two major undertakings: viticulture and wine making. Viticulture is a branch of the horticulture