FINAL COPY: Lyndsay Gorson, Cesar Cordero, Larry Weber, Brendan Lyons November 10, 2014 LEGO Harvard Business Case Group Analysis Paper LEGO, like most companies in the toy industry are fighting to stay profitable in this competitive market. LEGO has recently elected a new, nonrelated Chief Executive Officer in attempts implement a new, stronger business strategy. This paper will help us understand LEGO’s further in depth by administering
organization design changes implemented by Knudstorp align with the changes in business strategy? Ever since LEGO started experiencing double digit annual sales growth, (by launching new toy games, branded theme parks, entering the video game sector, introducing mobile applications, introducing toys for girls, etc.) they realized they needed a model that was standardized, modular and scalable. Hence, allowing them to expand to new markets in a less amount of time. They already had a decently
Gender Stereotypes Among Children's Toys When you walk into the toy section of any store, you do not need a sign to indicate which section is the girls’ side and which section is the boys’ side. Aside from all the pink, purple, and other pastel colors that fill the shelves on the girls’ side, the glitter sticks out a lot as well. The boys’ toys however are mostly dark colors – blue, black, red, gray, or dark green. The colors typically used on either side are very stereotypical in themselves
It’s clearly that using lead paint is bad but let those toys get to the customer isn’t it worst? If I own a car toy factory and I allow my neighbor to produce my car and my neighbor use toxic paint to paint them then we are both in the wrong. So both Mattel and the Chinese contractor are equally to blame. Mattel also have problems with
is why Mattel had to come with a strong crisis communication strategy. Within a few days the factory that produced the tainted toys was identified and the production was stopped. An investigation was launched to determine the scope of the problem. This ended at the end of July and by the beginning of August, Mattel alerted the public and started taking back all the toys. Afterwards, Mattel
What is kinetic sand? Kinetic sand is a building toy that can be manipulated into different shapes and sizes. Kinetic sand wasn’t always meant for children. It was originally used for sculpting but now it is often sold as play sand for children. Kinetic sand can be molded, sticks mostly to itself and doesn’t dry out. This is probably why it is popular among children. Kinetic sand is made of sand (98%) and PDMS (2%). Polydimethylsiloxane (PDMS) is one of the popular silicon-based organic polymer
If little girls like to play with dolls, boys on the other hand have a wide range of toys that they can play all day long with. There are those toy guns, matchbox cars, Lego blocks, and the like. These toys are the type wherein when they grow up, they will feel nostalgic for ones they see their kids play with these. There are a lot of manufacturers before that have become huge because of the kind of toys they have created to give kids the best childhood they can experience. One of the many famous
Gender roles and stereotypes. How children's toys and clothes can influence our beliefs about gender roles and stereotypes. In many shops, there seems to be an obvious separation between boys and girls items, for example, the birthday cards, books, clothes, and toys. This is shown in a variety of ways the boy's items are mainly the color blue and the books have pictures of either action figures, superheroes or tools. Whereas the girl's items are mainly the color pink. The books show pictures of
Every person has an interest in which they enjoy doing. Having an interest is like having a hobby because both are about having fun. To begin, the one thing that interests me is Legos. From the time I got a Lego Police set for my twelfth birthday, I have been fascinated with the idea that I can create something with building blocks. I see Legos as building blocks because when connected they create a new product whether it be a house, a building, or a stadium. My Police set consisted of a Jail building
Mans Toys Review Genesis Gaming launched nearly a decade ago, but in that time it hasn’t really been able to dent the online slots market. The developer has pretty much spent the best part of 10 years floating under the radar, but considering how quickly the production line has been churning out tiles as of late, they are now making a play to improve market position. Focusing on delivering something a little more highbrow, the latest game from Genesis Gaming comes in the form of Rich Mans Toys. Rich