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Gender And Gender Roles

Decent Essays

Gender roles and stereotypes.

How children's toys and clothes can influence our beliefs about gender roles and stereotypes.

In many shops, there seems to be an obvious separation between boys and girls items, for example, the birthday cards, books, clothes, and toys. This is shown in a variety of ways the boy's items are mainly the color blue and the books have pictures of either action figures, superheroes or tools. Whereas the girl's items are mainly the color pink. The books show pictures of fairies, princess, and Bratz. The cards also have the theme of the color pink for girls and blue for boys. The girl's cards have a lot of sparkles and pretty pictures whereas the boy's cards are covered in camo kind of illustrations and also have action figures on the covers. The children's clothes are separated into sections where there are labels for the boy's clothes and labels for the girl's clothes. The girl's clothing is all pretty and pink, it is covered in sparkles. Whereas boys clothing has camo patterns, blue colors, and pictures of action figures.

These observations can be incredibly harmful to young children. Girls are sent messages that their aspirations should revolve around being attractive, bearing, taking care of children, and finding a husband. An example of this includes a staple toy for many little girls - a kitchen set. When girls play with homemaking sets like these, but the same toys are not marketed equally to boys, it is telling these girls that they should grow up to spend a lot of time in a real-life kitchen and boys should not. This harmful stereotype means that girls don’t feel as comfortable pursuing a career, and are sent a message that it is more important to look after the home, be a stay at home mum. Children's books for girls also give off stereotypical messages as they will be books about how being a fairy is girly and its give off the messages that girls should be more passive, fatigue and cute. The girl's cards have messages on them that say things like “you are a beautiful girl” this then implies that the girls need to stay clean, look after themselves well and look good. Girls clothes are mainly colored pink, they again have pictures of fairies or have sparkles on them. These

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