Focus group

Marketing Research: Primary vs. Secondary Research “Primary data are gathered specifically for the research project at hand. Secondary data is data that have been previously gathered for some other purpose.” (Burns & Bush, 2006). This paper will explore the differences in primary and secondary research when using qualitative and quantitative approaches. The paper will further discuss the tools that are used for each approach. Quantitative & Qualitative Approaches “Quantitative research is defined

Salkind (2010) defined instrumentation as “the tools or means by which investigators attempt to measure variables or items of interest in the data-collection process” (para. 1). In this study will use an interview questions as guidance through the focus group. The instrumentation will include open-end questions to give the participants freedom to explain the issue or the reason without leading them to the answer. The interview questions will seek to answer this study research question. Confidentiality

Abdullrahim (2010) in her dissertation titled “Service Quality of English Islamic Banks” used a qualitative focus groups research methodology as a primary data collection, which is closely related to the methodology I will propose to use in my study. Abdullrahim (2010) used a mixed methodology of qualitative (focus group) and quantitative (questionnaire) to conduct the study. A modified service quality model (SERVQUAL) was used to measure the quality of service in Islamic banks in the United Kingdom

Methodology The purpose of my study would be to see the correlation between cyberbullying and youth suicide ideation and attempts. This study aimed to examine adolescents’ experiences with cyberbullying because, “victims of cyberbullying often report feeling frustrated, angry, and depressed" (Patchin & Hinduja, 2010). Cyberbullying can have a negative impact on a youth’s life and by conducting this study we can gain a better understanding of how cyberbullying manifests itself in adolescence 's behavior

Focus groups were used previous to World War II but, did not become common among marketers until the 1950`s. In the 1980`s focus groups were rediscovered by social scientists and called them “group interviews” but, the concept remains the same. Popular culture was introduced into popular culture in the 1990`s with President Clinton using them for his research teams. During the origins of focus groups 6-10 participants were included who focused on the effects of television programming, film, product

Finally, focus groups provide in-depth data. They are a good way to involve the target group in the research process in a more intimate way. Researchers can observe the group while they are having dialogue to gauge authenticity. This tool also allows the researcher to use visual stimuli to interact with its target. However, this tool is not the most efficient way to gather information. As with most of the tools mentioned, it is time consuming. Therefore, not scientific. Focus groups can produce

in partnership with adults? Hints for Constructing Questionnaires First, revisit the evaluation questions you developed earlier and decide whether a questionnaire is the best way to gather the information you need. If so, decide on the specific group of people to whom the questionnaire will be administered. Next, referring to the evaluation questions, begin developing items for the questionnaire. Evaluation questions tend to be more general than the items or individual

in the group can be in concordance with the statement.14 However, these interactions can be successful only if people do not withhold information out of fear of retribution. To resolve this problem, the researcher needs a window into the community through the help of a community supporter throughout the meetings or group discussions. One method of data dissemination is concept mapping of the data collected into graphs or maps, and presenting it to the main community members during group discussions

A Focus group is defined as a research technique that collects data through a group interaction, on a given topic from the researcher. Along with this definition are some essential components. Firstly, it states that, focus groups are research methods devoted to data collection. Secondly, it signifies the interaction of group discussion as a source of data. Lastly, it acknowledges the active role of researchers in establishing the group discussion in order to collect data (David, 1996.p.130). This

1.1) Qualitative Method of Face to Face Interviewing: For this case, James has decided to implement Face to Face interview procedure, which is the best strategy for talking to customers directly. As the current condition to introduce a new pasta dish demands more of qualitative or perception based information rather than quantitative information. Qualitative method can derives appropriate information required for the situation, hence it is recommended to James to make the most of it. Subjective