Haute couture

dissected and discussed in detail. Specifically discussed will be the following: overview of haute couture, haute couture media outlet and target audience, opening, the hook, information supporting the pitch, support materials, the action step, follow-up plan and special considerations for pitching a blogger. This paper will conclude with a summary of this discussion. Part 1 Overview of Haute Couture Haute couture is high end fashion that is constructed by hand from start to finish, made from high quality

house, Gautlier worked with other fashion important names such as Jacques Esterel and Patou. In 1982 he established his own designs creations and changed the all fashion standards and notions of genders. During 1997 the famous designer launched a couture collection carrying his name and bringing him to the spot line. From 2003 to 2011 Gautlier was nominated head designer and artistic director from Hermès. He

Yves Saint Laurent born in 1 August 1936 – 1 June 2008. He was born in Algeria in the city Oran. He grew up in a house next to the sea with his two younger sisters Birgitte and Michèle. In 1948, Saint Laurent found an interest in the Paris fashion early on and used to copy garment models in magazines before sketching his personal creations. In 1953 just after his 17th birthday he saw an advertisement in the Paris Match journal about the Wool Secretariat’s annual competition with famous couturier

manager director Churchi Cavalcanti. The main topic of discussion during this meeting was “to grow the brand in new and existing markets while maintaining the brand’s exclusivity and position as one of the few remaining established brands in Haute couture.” (Kayyal & Shuayto, 2012) The company’s success in the last five years has shown a large growth in the ready-to-wear (RTW) product line. As stated in the case, “While revenues have been growing rapidly, 2007 showed a 27 percent growth compared

dresses for his sisters using his mother’s tablecloths as fabric. In 2010, Saab’s workforce had grown from 10 employees in his first workshop in Beirut to about 150 working in different locations such as Paris and London. ES was well known for its Haute Couture works which are exclusive, one of a kind evening dresses and wedding gowns. In a bid to grow the brand, Saab sought to diversify its portfolio by partnering with various ventures which signified and embodied the luxury lifestyle on which it had

Elie Saab Elie Saab, one of the most prestigious expensive luxury brand in the world began its recognition in 1982, Beirut. At the age of 18, Elie Saab founded his eponymous couture atelier in Beirut. With just 15 craftsmen initially, Elie Saab started his fashion line and within a few months he presented his first collection to the public and was well appreciated for his uniqueness. Saab had the future vision of fashion in him since the very beginning as he started sketching and dressmaking at an

During the 1920s the art world experienced a lot of change. The art world began to display its new flawless works in colorful expressionism. Haute couture, French for high fashion, was no exception to these newly made changes. Coco Chanel born as Gabrielle Bonheur Chanel was an artist of clothing and of beauty. Chanel’s early life was not as pleasing as she made it known to be. Chanel lied about her childhood experiences in order to avoid social prejudice that accompanied the situations in her upbringing

Carnegie (March 15, 1880 — February 22, 1956), Seventh Avenue 's legendary fashion entrepreneur, once influenced American Fashion with her brilliant fashion savvy. From the 1920s to the 1960s, her name was synonymous with high fashion, an elegant couture collection and ready to wear lines. Born March 15, 1886 in Vienna, Austria as Henrietta Kanengeiser, she was the second of seven children. She emigrated with her family to the United Sates as a young girl, following a disatrous fire that destroyed

right time, he brought beauty and glamour back into the dull clothing worn during and after the war and re-established Paris as the epicenter of Haute Couture. Dior exploded onto the Paris fashion scene and reintroduced femininity and focus on luxury to women 's fashion (Christian Dior, n.d.). In a growing world of ready to wear, Dior brought haute couture back and altered the fashion industry after times of despair; he sought out to bring luxurious fashion back. Christian Dior’s revolutionary perspective

Fashion Is Hurting Society “Fashion is the most powerful art there is. It's movement, design and architecture all in one. It shows the world who we are and who we'd like to be” (Meester). As once said in the iconic series of Gossip Girl, many can come to the conclusion of the influence and power fashion holds as an art form. Fashion is a reflection of economic, social, political, and cultural changes, while expressing modernity, and symbolising the spirit of the times. This luxury industry has catered