Haute couture

Term Paper still in Work: Revival of the Fashion Industry in Paris (1945-1960) The French fashion industry and French Haute Couture survived the postwar era. Using high fashion for the reconstruction of the French national image with billions of francs in state financial assistance is due to the intertwined identity with “Frenchness” and fashion. The French tradition of fashion influence is centuries old buoyed with royal patronage origins. This established the prestige and authority as the world’s

The concept of marketing is the action or business of bringing or sending a product or commodity to the market. (Oxford English Dictionary) Fashion Marketing differs from the marketing of other goods because of the uniqueness of the merchandise. “According to the Parson’s School of Design, fashion marketing is the process of analyzing, developing, and marketing current fashion trends into sales strategies.” (IJMBT) In fashion marketing, consumers are the creators by virtue of their adoption and rejection

High end luxury, extravagance is the core of Elie Saab’s business. The brand has become a symbol of indulgence for the finer luxuries. At the essence, it is one of the few haute couture brands which is an added sense of elegance and importance. The brand focuses on those consumers who look toward the augmented value of the product and not the product itself. The representation of ES as a brand for the affluent and glamorous is the intangible benefit offered through its products. "The decision to

of haut couture, ready to wear (RTW) line, as well as other accessories and wedding dresses. At the beginning ES focused only in haute couture, then lunched of RTW to expand. The ES trays to less exclusive global situation with more affordable luxury market(Loureiro & Araújo,2014). Question 1:the core business of ES and SWOT analysis will discuss in the first part, in the second part the stage of product life cycle of the Es will be explained. Es one of the few remaining haute couture brands in

icon on the red carpet and his garments are status symbols. It is generally recognized that Elie Saab’s works are luxurious, noble, elegant, and charming. They are known around the world. Elie Saab (ES) is a luxury Brand, and the core business is haute couture. There are even accessories, ready-to-wear products, and wedding dresses from this designer. Women who wear ES apparel look like they are floating in the sea, and it can build a fairytale dream for them.

‘’Tomorrows Designs, Classics Today’’ In this Exhibition, I will be looking at Haute Couture Designers Giorgio Armani and Giambattista Valli and their contemporary designs. These designers have shown a lot of passion for their work, building their way up throughout the years and not losing the concepts of their designs being classic and elegant today. What makes a design considered as a classic today is a garment that is one off meaning it 's just been designed to fit the customers needs, therefore

18. His passion for fashion and haute couture grew in the following years and has dedicated himself to his brand from design to brand and customer communications .According to him :“Couture was a creative engine for the entire brand, a marketing tool for foundation of an image on a profound long term level.” 2. BACKGROUND 2.1. Core Product-Total Product View 1. Elie Saab ,when first entered the Market with a workshop in Beirut ,were known as a haute couture brand. That is, manufacturing custom

Pierre Balmain with who he won in 1954 the Woolmark Prize(coat category and Yves S.L. the dress design), then in 1957 he start to work as artistic director on the haute couture collections for Jean Patou and a year later he started to work with Krizia, Charles Jourdan and Valentino, but he was very disillusioned about the world of haute couture that in 1964 he moved to Italy to study

1. What is the working title of your proposed research? “Are female entrepreneurs still considered a ‘minority’ in a female dominated fashion industry?” 2. What is the dissertation about and why is it important? Traditionally, females come under the category of ‘minority’ entrepreneurs while male entrepreneurs are considered the dominant force in entrepreneurship. However, does this theory hold true in the female liberated world of fashion? After discovering the pioneering works of Natalie Massenet

Ten leading designers/designer brands in the world Burberry. Burberry was founded in 1856 by Thomas Burberry. He opened his store in Basingstoke, Hampshire, England. The British luxury fashion house, distributes clothing , fashion accessories and fragrances. Its distinctive tartan pattern has become one of its most widely copied trademarks. Burberry is most famous for its trench coat, which was designed by Thomas Burberry himself. The company is also best known for its accessories, bags, shoes