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    with the trade. Also he needed someone that was familiar with the trade to put this idea into action. Levi agreed to patent the idea. On May 20, 1873, the patent was given to Jacob Davis and the Levi Strauss & Company and the “ blue jean was born.” The iconic “blue jeans” were originally called “XX.” In 1886, Levi had a two horse logo branded onto a leather patch which represented the strength

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    production of these expensive marvels. The target of the pursuit of possession marketed by popular brands will make people focus more on materialistic value instead of the reinvention of the fashion market in how our clothes are really made. That pair of jeans you saw in a Black Friday sale advertisement, or a crew neck long sleeve shirt on sale at H & M caught your eye because to you, its worth the bargain, but to the person who made this item for you, it wasn’t worth their demise. The ill-informed consumers

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    Basic Information #1 • Buckle is a specialty store • The store image specializes in casual fashions; earthy, rocker, and edgy bohemian styles including: a. Blacks, whites, greys , purples and blues b. Chain, stud, and stone adornments c. Intricate designs d. lace and embroideries #2 • Buckle Inc. was founded in 1948. It was formerly known as Mills Clothing Inc. and changed its name to Buckle in April of 1991. The company’s annual sales for 2010 total $898.3 million and are up 3% from

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    Case 2 Bell Jeans Berhad Bell Jeans Berhad was founded in the mid-sixties. The firm survived several lean years and economic recessions largely as the result of the market durability of its dominant product—blue denim jeans. Bell Jeans had been a market leader with "wash-and-wear," bell-bottom and flare jeans, and modern casual pants. By 2009 it was one of Malaysia’s largest clothing manufacturers. It offered a wide variety of dress and fashion jeans for both men and boys and a complete line of pants

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    Essay on Levis Case

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    Straus is bringing down the Levis name. Personally I would not buy Levis jeans anymore if I knew that there were such low price Levis jeans around. It degrades the brand to the eyes of the higher end customers. 2. What do you think Levi’s image is among the following? What are the marketing implications of your response? a. Tween girls (aged 10 to 12) (I don’t think they will necessarily have a strong opinion, at this age jeans

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    Launching The New Engineered Jeans 2.1 Introduction The outline bellows gives an overview of the new engineered jean that Levis will be launching Product A top-end Jean in straight cut that is fits snugly and is flattering, well cut using the engineered technology Price £90 Target Segment Fashion conscious female 18-35yrs 2.2 Objectives of the Launch ============================ * Break into Womenswear Market * Re-launch Engineered technology to emphasise fit

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    About Sustainable use of resources means using the current resources without compromising with the demands of our future generations. The sources of energy are in a limit quantity specially the non-renewable sources of energy. The world is now focusing on how to conserve these non-renewable sources of energy so that our future generations can also take the advantages of this priceless gift from nature. Sustainable development refers to the development that meets the needs of the present without

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    Self Reflection

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    has developed, an evaluation of an individual that influences a judgmental state of mind. Lastly to fulfill the completeness of my avatar was a selected wardrobe that embodied my style. The wardrobe I selected was a simple blue jean jacket with a pair of ripped blue jeans accompanied by white gym shoes. My style of accouterment represents my style as fashionable and poised. When selecting apparel, we have a variety of different choices. Other’s might define themselves as edgy while others might choose

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    One of my favorite memories I have is getting my dog, Daisy. Even though I had two dogs before this dog was special. It was a lot of work to get her and it made me more appreciate that I actually got a dog. My step-sister Mia and I were asking for a dog for a long time. We would always watch The Animal Channel show about dogs or vet, and it would make us think about how much we wanted a dog. Both of us had dogs before, but we did not have one anymore, we either got rid of them or they were with

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    The humans’ nature is always following other people without thinking. People are afraid to be different from others. When some people or some groups of people trying to be unique and different like the Hippies people will think they are disgusted. This is because power of conformity is very strong in the society. In every big city or even small town influence of the conformity were shown up. In The Outsiders, conformity is everywhere in this small town which is located in the south of U.S. Tulsa

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