Jetblue Essay

impacted Delta’s profitability in recent history (Rivkin 4). The company has also been losing valuable market share to the low-cost carrier Southwest Airlines throughout the southeast and specifically in the lucrative Florida market (Rivkin 8). JetBlue also began encroaching on key Delta routes, and this seems only likely to increase (Rivkin 9). Despite this, Delta has still performed better than any other legacy carrier (Rivkin 8). Still, recent history has brought several changes to this legacy

Blue Business Analysis Introduction JetBlue Airways Corporation has established itself as a low-fare passenger airline with a differentiated product and a high-quality customer service. They focus on serving underserved markets and large metropolitan areas that have high average fares. They offer both short-haul and long-haul routes that are point-to-point rather than the 'hub and spoke" route system that has been adopted by most major U.S. airlines. JetBlue was incorporated in Delaware in August

As the human resource development partner and training manager, I was contacted by JetBlue to develop a detailed lesson plan for their newest addition to their family. JetBlue recently hired thirty new reservation agents to help with their growing business. A lesson plan is a detailed plan of action to guide the trainer throughout the process that intends to take the trainee from step A to Z. This plan must be developed in advanced so that the trainer is prepared for the information that must be

This results in happy employees that support the company values which, in my opinion, directly relates to the key successes of JetBlue. Benefits Customized employee pay and benefit packages the meet or exceed the industry standards. These packages were modeled based on what was more important to the employee and their needs. Medical benefits started on the employees first

starting JetBlue. He was well versed in customer service. He learned from his grandfather as a

Strategic Analysis of Jet Blue Airlines Executive Summary JetBlue is a company built on a focus strategy of low-priced, no-hassle ticketing and refreshingly efficient customer service. The company began with the goal to eliminate many of the complexities and asininities of commercial air travel and set a new standard for customer service. Thus far the company has flown beyond these goals and everyone's expectations while returning a handsome profit to whomever chooses to invest in this airline

External Environment Analysis JetBlue Airways Corporation (JetBlue) is a company that has focused on low-cost airline transportation service. It is also one of the top major airlines dominating the Domestic Airlines industry. To develop a better strategic business plan the company’s external business market and the effect it has on the business continuity plan must be analysis as well as the general, industry, and competitor environments. Another issue affecting companies is the role business

Sun Country Airlines Sun Country Airlines was started in 1982 by a small group of pilots and flight attendants in Minneapolis/St. Paul, Minnesota. After Braniff shutdown in 1982, Ken Sundmark approached Bob Daniels, a cofounder of Mainline Travel Incorporated about forming a charter service that would combine the assets of Mainline and the airline expertise of the now unemployed Braniff crew. Eleven Braniff pilots, two cabin attendants, an attorney, and a financial consultant (Links to an external

David Neeleman founded JetBlue in 1999, under the principle of low cost travel and high quality customer’s service. Planes were designed with leather seats and satellite TV at each seat. Neeleman initially set out to call the airline Taxi associating it with New York City. However this idea was quickly dropped for several reasons. Soon thereafter the airline was introduced as New Air but quickly changed to JetBlue. A year after standing up, its headquarters was established at John F. Kennedy

JetBlue Airways Corporation (JetBlue), often called “New York’s Hometown Airline,” operates in the airline industry. It was incorporated in August 1998, began service in February 2000 and by the end of 2013 had grown to become the fifth largest passenger carrier in the United States based on revenue passenger miles. According to the JetBlue website (2014) in 1999, David Neeleman announced his plans to launch a new airline, “New Air.” By the end of 2000 JetBlue had reported $100 million in revenue