Matthew Le Tissier

Scandal, bribery, and corruption: all aspects of everyday life, and sports. With countless scandals hitting the news every day, it is easy to see that sports “players” are no exception. With scandal comes crisis communication. Rhetors use strategic language and techniques to save face and restore image after a scandal. Apologia theory is a crisis communication concept which aims to categorize the strategies used in rhetoric to apologize, defend oneself, and restore an individual or organization 's