Neil Burger

Discussion Both McDonald’s and Burger King are well-established, successful businesses, which have devised good strategies and plans to attract customers. These are the two largest multinational hamburger fast food restaurant chains in the world. This essay will first compare the marketing strategies of the two fast food chains. First of all, McDonald’s focuses on the middle- and upper-class customers, including families, youths and children. They have created menus that are suitable for all

Geoff is a little bit different than the other two that I interviewed. While both of the previous people worked for international corporations that had executives and a board of directors, Geoff works for a pizza franchise. While it does have half a dozen stores throughout South Florida, it is simply not at the same scale as these previous companies. However, it is interesting to note that he complains of similar issues as the other two. Namely – lack of planning. Geoff does not have higher than

Why We Choose Ever walked into any cafeteria and seen fried chicken, french fries, burgers and all sorts of fast foods? Where you ever tempted to buy these type of foods? This temptation happens to anyone, even children. Did you think what these types of foods can do to the health of a person, especially younger children. We already have fast foods being served in schools. There are things we can do to change that. The government should make stricter laws regulating the food that is served

(1) Wendy’s was able to achieve its initial success and grow so rapidly at a time when the quick service hamburger business appeared to be saturated because Wendy’s chose a strategic plan of targeting a different segment of the hamburger market, young adults and adults. Dave Thomas’s idea of an “old fashioned” hamburger allowed Wendy’s to differentiate from the competitors. The hamburger itself is made from fresh beef that is cooked to order and served directly from the grill to the customer. It

retention rate. Such pressure is caused by the strong growth and quick expansion of its major competitors. In recent years, the company’s customer satisfaction ratings are below average while in 2014, it came last in ranking out of 21 popular U.S burger chains (Statista 2013). In addition to its big competitors, McDonald’s runs the risk of losing shares from smaller indirect competitors such as local restaurants, substitutes, fine-dining restaurants,

Executive Summary With the need for man to save time comes the idea of fast food and its industry. Fast food businesses tend to save time because it reduces waiting time for people who are always on the move it is a move from the conventional restaurant set up where the food is cooked before being served to clients. The paper intends to discuss about Café De Coral; its operation and its position within the market; investigation of the company’s customer experience; knowledge and understanding of

One reason why Americans as a whole are obese is because of the addictive food that fast food restaurants sell. The first place is McDonald, it is located all over the world and literally about five or six located in the same place. McDonald advertises their dollar menu for a couple of bucks and the new big and tasty for a dollar and some change. Who can not afford that? And then again, there food there is very addictive, which attracts the customers and keeps them coming back for more. Also, McDonald

“Supremacy and Cuisines, Los Angeles v. San Francisco” It is the typical rivalry that separates the fine state of California right down the middle. It tends to claim superiority between Northern California and Southern California. Something that is very prominent, and usually occurs between the different colleges and/or sports teams, such as the Giants vs. Dodgers or UCLA vs. UC-Berkeley, but does not happen to be the case this time around. As discussed in a recent debate, the battle for supremacy

A threat of substitutes exists when a products demand is affecting by a price change in a substitute product. For example, Burger King taking the place of Chipotle in the market. In the Porter model, the threat of substitutes usually impacts an industry through price competition. This happens primarily because Burger King or any other food joint can offer better prices i.e. lower prices of products than Chipotle. Even though, both food joints largely deal with very different

Uncle Sam has over 500,000 fast food joints up his sleeve. Americans don’t know or don’t care about the nutritional value of these diabetic packed meals. The land of the plenty has a horrible food industry, it is ruled by McDonald’s, Sonic, Taco Bell, Burger King and more. What caused these greasy, greedy corporations to have the power to manipulate the minds of billions of Americans? It leads back to history and culture. A wonderful time in American history was the Great Depression. This was the time