Online community

The aim of this research is to understand the impact of brand communities embedded on Social Networking Sites on brand commitment. The causes and consequences of this commitment would be studied and the field research would be conducted on multiple samples as we plan to prove that different types of brand categories elicit different responses in this context. INTRODUCTION It has now been established that brand communities are a privileged link between companies and consumers. Their impact on

implies a passive community. In addition to the role of blogs, online discussion forums have also expanded the dimensions of audience theories in terms of enhanced user interaction and participation that advances many-to-many communication. With online forums, traditional journalistic gatekeeping is largely subsided; anyone can post or respond to a topic without prescreening of the messages. However, one may argue that audience building is a rather different process than community building in the context

Community A community is a group of people interacting in a meaningful way with regard to something they share in common. It used to be that a community, in order to function as a group and interact, had to be in the same geographic location or at least within driving distance. Since the internet has now become so widely available we find that people with common interests and goals are reaching across vast distances to interact with each other. There is even language translation software available

Explosion of Interest A community can be defined in many ways. The most basic definition is a group of people sharing common interests, thoughts, beliefs, or values. Today's fastest growing and most diverse communities are those experienced through the Internet. In the article "Everyone's a Critic," Richard Lacayo describes the many communities where people can express their feelings on books, movies, music, and restaurants. His representation of online communities can be shared with that of Amy

Six Seasons and a Movie: NBC’s Community Community has always been a conundrum for NBC. The show, created by Dan Harmon and produced by Sony Pictures Television (IMDb), has never been a ratings magnet and yet has one of the most vocal online fan bases. Community follows the path of fraudulent ex lawyer Jeff Winger, played by Joel McHale, as he is forced to go to Greendale Community College in order to obtain a college degree so that he practice law again. On the way, he begrudgingly befriends an

While anonymity, moderation, and the combination of allowing anonymity and moderating comments did not result in additional interaction, there remain some elements to discuss. Community newspaper website managers seem to place much more emphasis on moderation and have a negative attitude toward anonymous comments, a finding that is not surprising based on prior research (Nielsen, 2013). Therefore, this negative attitude toward anonymous commenting could influence who chooses to comment and who does

psychological space to simply vent or act out their fantasies and the frustrations, anxieties, and desires that fuel those fantasies.” (Lopez-Martinez, 2001) This shows that we occasionally repress our true feelings and fantasies. Therefore, we go online and feel comfortable in expressing our feelings and fantasies. Cyberspace is more of an “opportunity to better understand themselves, as a path for exploring their identity...” (Lopez-Martinez, 2001) It is clear that cyberspace is limitless and this

descent quality are included, with the exemption of one. Most importantly, the intent of this study is stated through the word ‘purpose.’ There is also a focus on one sole concept which is the “development of social and affective relationships in an online learning and their influence on [the learning processes and outcomes of the students]” (Wang, 2005). The manner in which the writer’s observations and research has been conducted is indicated through the use of the action verb to ‘explore.’ Yet another

technological age, Virtual Online Support Groups are enabling more people to get mental health support without stepping inside a therapist’s office. Online support groups are a great alternative for those who may not be ready to attend a meeting in person, or cannot attend due to meeting time, location, or distance. Connecting with others via the internet allows for a level of anonymity. The author discusses what a support group is and the benefits and barriers of virtual online support groups and the

along with physical data. One discourse community dedicated to protecting the rights to anonymity is the Tor Project, a worldwide group that helps create an anonymous browser to hide identity details and participates in establishing it in journalism, academia, activism, and normal users. The exploration of the rights of anonymity will be examined through the discourse community characteristics of Tor by reviewing Porters and Swales works in discourse communities, by using methods of primary investigation