positioning of topshop essay

Brand Analysis: A case study of Urban Outfitters Urban Outfitters is a unique, creative and cutting-edge retail brand, with more than 130 stores operating across the United States, Canada and Europe. The label offers an eclectic mix of fashion forward, culturally inspired lifestyle merchandise in a variety of unconventional, creative and captivating retail environments, both in store and online, in order to provide a “lifestyle-specific shopping experience for educated, urban-minded individual

core business (2012a). Through their Future Strategic Direction presentation (2012a), David Jones has highlighted the following attributes as the company’s strengths: • Leading branded department store in Australia • Distinctive ‘Home of Brands’ positioning • Best range of national and international brands • Strong customer service heritage • Excellent in-store design and ambience • Stores conveniently located for our target customer base • Strong brand affinity with loyal and attractive customer base

| “An analysis of Marks and Spencer’s current strategic position, and how Marks and Spencer’s will develop these strategies in the future.” | | | Assessment 2 “An analysis of Marks and Spencer’s current strategic position, and how Marks and Spencer’s will develop these strategies in the future.” Company Background Marks and Spencer (M&S) is one of the UK’s leading retailers, with over 21 million people visiting its stores each week. M&S offers stylish, high quality, great value

Table Of Contents 1.0 Executive Summary ………………………………………………………………3 2.0 Situation Analysis …………………………………………………………….......3 2.1 Market Summary …………………………………………………………3 2.1.1 Market Demographics …………………………………………….4 2.1.2 Market Trends …………………………………………………….5 2.1.3 Market Needs …………………………………………………......6 2.1.4 Market Growth ……………………………………………………7 2.2 SWOT Analysis …………………………………………………………..8 2.2.1 Strengths ………………………………………………………….8 2.2.2 Weaknesses ……………………………………………………….9 2.2.3 Opportunities ……………………………………………………

population grow (Jones, 2009). This means there would have more and more young generation in the UK in future years. Secondly, Primark focuses on the fast fashion which is very popular among young customers. Many retailers, such as Primark’s competitors, TOPSHOP and H&M are working hard to get key catwalk trends from the drawing board to the shelves as quickly as possible (BBC NEWS, 2004). Thirdly, Primark choose a differentiated marketing. Instead of follow its competitors’ strategic, for example, Asda George

Marks and Spence plc, also known as M&S is one of the major British multinational retailers headquartered in London. The company, founded by Michael Marks and Thomas Spencer in Leeds, is specialised in selling cloths and luxury food products. For more than 129 years, M&S grew from a single market stall to a giant international multi-channel retailer. Today, M&S is operating in more than 50 territories while employing almost 82,000 people. M&S worked hard to offer high quality products to its customers

gives amazing fit to the women’s figure (London Fashion Week). The luxury brand strives to have garments categories in both daywear and eveningwear so it is more practical when transitioning from day to night (Business of Fashion). Below shows the positioning map where ROKSANDA is

Zara Marketing Strategy Zara is the oldest, most internationally established company of the Spanish retail group Inditex SA. It is a high-fashion concept offering apparel, footwear and accessories for women, men and children. By focusing on shorter response times, the company ensures that its stores are able to carry clothes that the consumers want at that time. Zara offers its customers a unique mix of affordability, exclusivity and differentiation, as well as creating a unique shopping experience

Each organization requires different strategic planning, as there is no single strategic planning model that suits all organizations. Every organization has to develop model of strategic planning according to its own development, its nature of business and as per their own planning process. These models provide an extent of options on the basis of which different organizations might be able to select an approach and initiate to grow their own strategic planning process. Any organization might select

Journal of Fashion Marketing and Management Emerald Article: Fast fashion: a financial snapshot S.G. Hayes, Nicola Jones Article information: To cite this document: S.G. Hayes, Nicola Jones, (2006),"Fast fashion: a financial snapshot", Journal of Fashion Marketing and Management, Vol. 10 Iss: 3 pp. 282 - 300 Permanent link to this document: http://dx.doi.org/10.1108/13612020610679277 Downloaded on: 07-08-2012 References: This document contains references to 40 other documents To copy this document: